This week on the latest digital marketing updates: TikTok expands test of downvotes for video replies, Pinterest launches new partnership with WooCommerce to expand product listings, YouTube rolls out new Search Insights for all creators, DuckDuckGo quietly removes pirate sites in search results, Google warns of inaccurate real-time data for Universal Analytics property, and Pinterest launches API version 5 to facilitate new pin presentation and management tools for users.
Here are the latest news, trends, and updates in detail:
Social
Expands Test of Downvotes for Video Replies
TikTok first began experimenting rcs data with the option back in 2020 but is now expanding the option to more users.
As explained by TikTok,“We’ve started testing a way to let individuals identify comments they believe to be irrelevant or inappropriate. This community feedback will add to the range of factors we already use to help keep the comment section consistently relevant and a place for genuine engagement. To avoid creating ill-feeling between community members or demoralize creators, only the person who registered a dislike on a comment will be able to see that they have done so.”
Social media expert Matt Navarra took to
Twitter about some users motivation is the key to success! seeing a “thumbs down” button at the right of video replies to signal their disinterest or dislike.
TikTok hasn’t outlined how this will impact comment ranking, and whether this will lead to a change in how it displays comments for individual users. For now, it’s not like how Reddit works, where the community can dictate the ranking of replies, but that could be a direction TikTok can go eventually.
Several platforms are testing similar, with Facebook also trying out downvotes for replies and Twitter also working on the same.
Social
Pinterest Announces New Partnership with WooCommerce
Pinterest’s new partnership review b with eCommerce platform WooCommerce aims to expand product listings.
Pinterest announced a new WooCommerce extension last April 13. This new partnership will enable WooCommerce’s 3.6 million merchants to convert their product catalogs into Shoppable Pins on Pinterest.
WooCommerce is primarily an eCommerce plug-in for WordPress, enabling WordPress users to add a product showcase to their site. And now, they’ll also be able to post those same items on Pinterest too, expanding their opportunities for exposure and sales.
As explained by, “Our partnership with
WooCommerce is part of our broader commitment to becoming the most inspiring shopping destination online. At Pinterest, we’re building a home for taste-driven shopping and investing in new ways for shoppers to browse, discover and engage with brands. With the number of Pinners engaging with shopping surfaces growing over 20% both quarter over quarter and year over year in Q4 ’21, this partnership gives Pinners more options to discover and purchase with confidence.”
This partnership will launch a new Pinterest app within WooCommerce, which will include Pinterest shopping features such as tags and a catalog. WooCommerce merchants will also be able to create and launch ads within the same app.