This week on the latest digital marketing updates: DuckDucGo rejects claims it removed piracy websites from its search engine results page, 2022 report shows the best posting time for Facebook, Twitter, Instagram, and Linkedin, Facebook adds new music clips in comments, and Instagram launches live test for pinned posts on user profiles and also updates its ranking algorithm to put more focus on original content.
Here are the latest news, trends, and updates in detail:
Search
DuckDuckGo Rejects Claims it Removed Piracy Websites
DuckDuckGo pushes back on the shop news circulating that pirate sites were quietly removed.
Recent reports suggested that search engine DuckDuckGo removed results related to piracy sites such as YouTube-dl and The Pirate Bay.
However, company CEO Gabriel Weinberg has hit back, blaming the problem on an issue with its “site:” operator search commands (such as site:thepiratebay), which he says few customers actually use.
https://twitter.com/yegg/status/1515635886855233537 In a statement to The Verge, DuckDuckGo said, “After looking into this, our records indicate that YouTube-dl and The Pirate Bay were never removed from our search results when you searched for them directly by name or URL, which the vast majority of people do (it’s rare for people to use site operators or query operators in general).”
“We are having issues with our site: operator, and not just for these sites,” said DuckDuckGo’s Allison Goodman. “Some of the other sites routinely change domain names and have spotty availability, and so naturally come in and out of the index but should be available as of now.”
Social
2022 Report Shows Best Posting Times for Facebook, Instagram, Twitter, and LinkedIn
Sprout Social’s 2022 annual report they will not become more responsible shares some guidance on posting time and publishing cadence on social media channels
There’s no perfect formula for all businesses to post on any social app. The best time to post is based on your unique audience and their activity within each app. But if you’re planning out your strategy, this annual report from Sprout Social can provide some guidance to help you find the right time.
Based on usage insights from 30,000+ customers of Sprout Social, below are the insights. Note that time frames are recorded in Central Time (CST), but the relative insights are likely to translate to your local time zone as well).
Best time to post on social media overall:
- Best times to post on social review b media overall: Tuesdays through Thursdays at 9 am or 10 am.
- Best days to post on social media: Tuesdays through Thursdays
- Worst days to post on social media: Sundays
- Best times to post on Facebook: Mondays through Fridays at 3 am, Tuesdays at 10 am and noon
- Best days to post on Facebook: Tuesdays through Fridays
- Worst days to post on Facebook: Saturdays
Facebook continues to be the most used platform by marketers worldwide but there’s an interesting shift in when there’s the most engagement in 2022. It now appears early morning hours are now more engaging than the previous mid-mornings.