Although the essence of the brand is still present in many things, the truth is that the company has grown exponentially since its founding in 2012 .
Her sportswear line is extraordinarily popular; over this long period, her team has grown from two people with a sewing machine to 900 workers spread across five locations (maintaining one in her native Birmingham).
These workers provide service to the 14 regional eCommerce stores and the physical and pop-up stores that open from time to time in Europe and the United States .
Much of this success lies in remaining
faithful to its founding values and a strategy that combines design, quality, functionality, and customization. This has led to a huge community behind it, boasting 18 million followers across all its marketing strategies for supermarkets social media platforms.
INSIGHT : If you’ve got the idea and the product right, scale the business progressively without forgetting your strengths and competitive advantage . Gymshark didn’t immediately want to compete with Nike or Adidas; in fact, even now, its target market is less generalist .
Strategy
This is essentially an online store
and because of its garage origins , they have always what challenges does el corte inglés face? shown great interest in working with guerrilla warfare and digital channels , especially social platforms.
One thing they’ve done very cleverly is to tailor their content to each of them. For example:
YouTube : Gymshark’s very strong channel, where america email they’ve emerged as true content creators. Don’t expect to find videos about clothing; their videos actually talk about workouts, give tips, or are pure entertainment. The brand is always present, but it’s a discreet presence.