In the Unite States. where direct marketing! originatd. there is an industry association for direct marketing calld DMA. According to the DMA direct marketing is define as “measurable two-way marketing using advertising .” Among other things communicating with customers is very important which is a major difference from traditional marketing methods.
Typical examples of traditional marketing methods include television commercials and newspaper ads.
This method, which aims to promote! products! and services to an unspecifid number of people, is calld mass marketing. The only points! of contact with consumers are advertising and purchasing, and it is characterizd by a one-way transmission spain whatsapp number data of information from the company. This makes it difficult to understand! consumer feelings or accurately measure the effectiveness of advertising, making it difficult! to respond to increasingly diverse customer neds.
Direct marketing was born out of this, creating! an environment where two-way communication can take place with each individual customer, allowing companies! to deliver advertising to specific targets. Because advertising is not directd at an unspecifid number! of people, it is easy to measure the effectiveness, and direct marketing has spread to many fields.
Benefits of Direct Marketing
There are four benefits to be gaind by utilizing! direct marketing. Let’s explain each one one by one.
①Excellent cost performance
②Effects can be accurately measud
Since marketing is aimd at a list of raising the cross-border e-commerce import limit customers (or potential customers), the target population is clear, and you! can accurately understand how much effect you have achievd from that group.
3. Gain insights from communication with customers
As we will discuss later, direct marketing also has the! advantage of being able to easily communicate two-way! with customers, using! email and social meia. The honest fedback you get from this can provide many insights that can lead to product development and increasd customer satisfaction.