Explaining three points to attract customers at exhibitions

There are three key points to succeeding in attracting visitors to an exhibition. These three are as follows:

・Advance preparation
・Exhibition booth flow design
・Responding to visitors

If these three things work well, you will be closer to success in attracting visitors to your exhibition. Of course, none of them can be missing. If all three of them work together, your booth will be bustling and you will be able to attract many potential customers. Let’s take a look at each of these three.

Clarify the exhibit contents

A common example of failure in attracting visitors to an exhibition is confusing the purpose with the means. If exhibiting at an exhibition becomes singapore whatsapp number data the purpose and not the means, you will end up with a “sparsely populated booth.”
Be sure to clarify the content of your exhibit in advance. The know-how of attracting visitors to an exhibition begins with clarifying the concept of what you are promoting, how your product or service is superior, and what problems it can solve for expected potential customers.

Advance customer acquisition

Naturally, if no one knows that you are exhibiting at an exhibition, no one will come. You can hope that some people will just drop by on the day, but if you rely on that alone, you will be relying on luck when attracting customers.
That’s why it’s important to attract customers in advance. Be sure to actively announce your presence to existing customers as well as to those you are approaching as potential customers.

It is standard to send direct mail or invitations to people whose addresses you know, and in many cases you also know their email address, so you delivery frequency is often more than 5 times a week should send a confirmation email when you think they have received the direct mail or invitation. If you say something like, “Did you receive the invitation?”, the recipient will be more likely to recognize that the information is directed to them, and the email will be opened more quickly and the rate of moving to the exhibition announcement page will be higher.

For people who have not yet become customers as potential customers

It is best to notify them by email. If you are promoting attendance by email, you need to carefully craft the wording to be in line with the recipient’s issues. It is important to motivate them, which is the basis of BtoB marketing, by saying things like, “Are you having trouble with XX?” or “We will solve your problem.”

In recent years, attracting customers via the Internet canada cell numbers has become especially important. In addition to announcing your participation in an exhibition on your own website, the theory is that you should set up your company’s official account on social media to announce your participation in the exhibition. Attracting customers via the Internet is very low cost, so you should actively work on it.

Regarding exhibition support services
①Exhibition support agency

Exhibitions are one of the most effective ways to acquire leads.
Hajimari offers a wide range of support for exhibitions, from running them to attracting customers, creating a business card database, and following up.

Learn more about exhibition (sales) support lead generation

②Are your exhibition leads going to waste?

At Hajimari, we dig up and nurture leads that are not being managed effectively, such as leads obtained at exhibitions and dormant leads, leading to an increase in the number of effective business negotiations.

Learn more about lead nurturing

Booth flow design
Since many other companies also exhibit at exhibitions, each company puts a lot of effort into designing a booth layout that makes it easy for visitors to stop by. Of course, if you lose out to other companies, you won’t be able to attract attention, but that doesn’t mean it’s enough to just stand out.