Among the digital marketing actions that your company needs to pay close attention to are Facebook ads . Investments in this platform must be planned and monitored closely so that the results are perceived and constantly improved.
In general, Facebook ads and other digital platforms help a company reach the right people in a short space of time. The more assertive the content and the better the ad targeting, the greater the chances of winning and retaining good customers.
Working organically, through blogs and SEO strategies, does yield results, but it takes a little more time. In fact, invest in these strategies to support your ads. This way, you create pathways for users to access other company channels, learn more about the product or service, and receive information to make a purchasing decision.
Facebook Ads: Why is this platform worth paying attention to?
There is a lot of debate about Facebook, special database about the idea that users are giving preference to other social networks. However, Facebook’s numbers are quite attractive and interesting.
According to data released by Facebook itself in 2020, the platform has 2.60 billion active users and 1.73 million users across all its services (Facebook, WhatsApp, Instagram and Facebook Messenger). That’s a lot of people to be impacted, isn’t it?
Even with the pandemic and crises due to the boycott, the company recorded a 17% growth in advertising in 2020 compared to 2019, reaching the mark of 17.44 billion dollars.
In Brazil alone, considered the 4th country with the most Facebook users during the quarantine , it has 120 million active users. The platform is the most accessed in the country.
According to a survey by Statisa , a leading international company in providing market and consumption data, 54% of Brazilian virtual stores and e-commerces are on Facebook .
Now let’s get to the Facebook Ads metrics!
Defining your Facebook ad objective can be tricky. With so many metrics available, your business runs the risk of making the wrong choice and not getting the results you want.
Therefore, it is necessary to fully part understanding the user and his needs the platform’s capabilities so that the investment is correctly. Each metric will direct your ad in a specific direction, in search of more website visits and conversions.
Here we have separated four important Facebook metrics for you to know and understand how your company can correctly explore ads on the platform and sell more:
1 – Reach
This metric is for uae phone number that want to reach a large number of people with Facebook ads. Based on a segmentation, the platform will be responsible for showing the content to the largest possible number of users.
When to use this metric: the ideal is to on reach when your company is already and your objective is to publicize something important that you are doing. Such as a promotion, or the announcement of a new product or service.
2 – Brand recognition
If your company is new or little known in the market, it is best to use this metric. With it, your Facebook ads tend to arouse interest in the audience defined at the time of segmentation.
When to use this metric: A product or service that no one knows about yet needs to first announce its arrival before it can actually, right? Brand recognition does just that: it shows users something new on the market.