A group that has been increasingly venturing into digital marketing with the aim of promoting their business and increasing their clientele is that of self-employed professionals.
Whether it’s to make a dream come true or because the pandemic has resulted in the closure of many companies and increased unemployment, the fact is that many people are looking to remain economically active through the direct sale of their labor.
And as there are many Brazilians betting on this – MEIs (Individual Microentrepreneurs) already accounted for 56.7% of the total businesses operating in the country at the end of the third quarter of 2020 – the competition becomes greater every day.
To stand out, freelancers need to offer above-average quality and use digital marketing to get closer to the audience they want to attract.
What do freelancers gain from investing in digital marketing?
It is important to make it very clear that digital marketing is not only applied to small, medium, large or multinational companies. It is useful for europe cell phone number list who wants to offer solutions and connect with people to close sales.
Being on the internet today is a matter of survival for those who already have a consolidated business and for freelance professionals who want to introduce a new proposal to the market. In an increasingly connected world, being in Google search results (organic and sponsored) will help your company and appear to those who are looking for your products and services.
With digital marketing it is possible to:
- Attract the right audience, even with low investment;
- Open different relationship channels;
- Increase sales;
- Gain authority in the market through rich content.
READ MORE: Do you have a local business? Discover marketing strategies that work
Freelancers and digital marketing: how to start this partnership?
Self-employed professionals end up 8 ideas for urban mobile apps more difficulties in investing technically and financially in digital marketing, mainly because they don’t know where to start.
At this point, it is important to seek help to avoid losing money and sales. Each marketing action has a purpose and planning and monitoring are necessary to track results and make adjustments whenever necessary.
Want a step-by-step guide to getting your company online? Discover DESTRAVA DIGITAL!
We will also leave here some simple tips on how you can work your company on the internet and find new (and good!) sales opportunities:
Be on social media
Identify where your audience is and uae phone number a page to promote your products and services. Instagram has been a great way to attract attention if you have good photos. You can also share your posts on Facebook , creating another channel for communicating with your audience. If you are a B2B service, you should also be on LinkedIn.