The Central Bank has limited acquiring fees to 1% for some categories you lost a podcast photo by of goods and services until August 31. Is it planned to extend this restriction and has it had any effect?
– No, we don’t plan to extend it.
The second time we have introduced
such restrictions, the first was during the pandemic. Both times have shown that this should only be done in extreme cases. Such things can be done temporarily, but certainly not permanently.
A unique situation has developed in Russia: the entire infrastructure for acquiring was created and financed by banks. In Europe, this was done by retailers. Two completely different models. Russian banks have already incurred and continue to incur large expenses, creating working loyalty programs with cashbacks, etc. Thanks to this, people receive real benefits.
Seen after our latest restrictions?
Many banks have curtailed loyalty programs and cancelled cashbacks. As a result, it is the consumer who has suffered. We certainly do not want the conditions or financial services for our citizens to worsen. Unfortunately, due to the importance of using mental triggers in copywriting the fact that part of the income has flowed from banks to trade and service enterprises (TSEs), we have not seen any reduction in prices, or ao lists cashback or loyalty programs from them. Therefore, the restrictions were temporary. From September 1, banks will return to their usual acquiring models.