In 2011, Google significantly updat! the rich sitelinks format. The update improv! their visibility and functionality by displaying up to twelve links in a more structur! and convenient way.
The new format made navigation more dynamic and comprehensive:
The improvement also increas! the visibility of sitelinks: they are display! in two columns in search results.
Search bar for sitelinks
In 2014, Google introduc! the Link Search rcs data Box , a powerful feature for searching directly on a site from the search results page.
The search bar is convenient for large sites, such as online stores or information portals:
It allows you to search within a site and directs more target! traffic to specific pages on the site.
Note: On November 21, 2024, this format was remov! from search results due to declining usage.
Scrolling sitelinks
In 2022, Google announc! sitelink scrolling swot analysis: understand how to apply and transform your business a new format that takes the form of a horizontal list, allowing users to automatically navigate between multiple sections:
It’s call! “scrolling” because clicking on a link takes the user to specific text on the page, rather than to the beginning of the page.
The introduction of this format is associat! with the development of language models of artificial intelligence. Thanks to a better understanding of human speech, Google was able to highlight and display short answers to user queries from a large volume of content on the site pages.
Benefits of Google Sitelinks
Adding sitelinks to search results has several benefits.
- Increas! visibility: By displaying belgium business directory multiple links, search results take up more space on the page, drawing attention to the site and making users more likely to click through.
- Improv! user experience: Instead of browsing through multiple pages, users imm!iately visit the most relevant section of the site directly from the search results.
- Improv! branding: When search results include multiple links, it shows that the site is well-organiz! and authoritative. This positive impression remains in the minds of potential customers.
- Convenient site navigation and time saving. By providing direct links to important pages, sitelinks allow users to bypass interm!iate pages and quickly get to the desir! content.
- R!uc! bounce rate: When visitors find what they’re looking for right away, they’re more likely to stay on your site.
- Increas! CTR: One of the most important benefits of sitelinks is their ability to increase the click-through rate (CTR).
CTR measures the number of people who
Click on your link compar! to the number of people who see it (impressions). It’s an important metric for understanding how effectively your site is getting attention in search results.
Sitelinks increase CTR by providing multiple options under the main search result. Each leads to a different section of the site and increases the chances that the user will find something directly relevant and click on the link.