Okay, we have our catalog. Now we have other questions, like, how do I get it to my customer ? How will they interact and purchase on WhatsApp?
The first thing to do is differentiate between the WhatsApp shop and other actions. Once you’ve set up your catalog, users who access your profile will find a new icon at the top of your profile next to your name: a little house with a window and an awning (a shop, that is).
When they click on it, they’ll have direct access to your full catalog . It’s a very simple, mobile-friendly format where you scroll vertically. Potential customers tap on the product, and a detailed view opens with two buttons: one to request information by opening a message, or one to add to cart.
This cart works like any eCommerce store’s
allowing us to add different products or multiple units of the same item. We then send the cart via WhatsApp and manage it directly with the store.
In some countries, you can pay via WhatsApp and complete the transaction without leaving the app, but this is currently only possible in very few geographic areas.
But, as I said, we need to think of other ways to get the close relationship between marketing and social networks our catalog to customers who don’t directly purchase through WhatsApp . The best way is always to foster community and exclusivity, through private groups or creating a channel where we can stay in constant contact with them.
And, of course, combining functionalities. Since WhatsApp is one of the most commonly used customer service channels , having the ability to share product information sheets, literally like sharing a photo or location , takes us to the next segment of the conversion funnel .
Laagam: an example of WhatsApp Shopping
Some time ago, we shared the eCommerce what other options are there to promote your content? success story of Laagam . This online fashion store has adapted to and understood the digital channel like very few competitors have been able to.
Just as they saw the potential of streaming for direct-to-consumer business models , they have been pioneers in integrating WhatsApp as a sales channel.
For quite some time now, they’ve been exporting alb directory their Twitch strategy to this platform. They work with private groups where they post their new drops or releases, and they’ve also integrated Shopping , so they can now make sales in real time.