How do I know the authority of a link ?

Well, the more relevant the site is , the more valuable that link is .

The authority of a domain is not exactly visible, but there are several extensions and websites that can provide this information .

However, it is important to note that this is uk mobile database not a metric that Google confirms exists. Other companies end up measuring it on their own.

One of them is MozBar. It analyzes several SEO aspects on the websites visited by the user, such as page loading time (the shorter, the better), shares on social networks , internal and external links , page title, etc.

 

The scale is from 1 to 100, and the higher what is closing in sales activities? this number, the better the authority of the site , therefore, the more strength it will have on your page.

In addition to MozBar, there are other tools canada cell numbers that can help with this link building and SEO process that are worth using.

TIP! Don’t forget to check your own authority and the domains that link to your page. The higher the score, the better for your site !

What is black hat and why you shouldn’t use it

Of course, everyone wants to increase the authority of their website and rank faster in the top positions of Google, right? And to achieve this, some people decide to take shortcuts with dubious and questionable techniques.

Black hat is a digital strategy to trick Google’s algorithms – and there are several methods for doing so.

Due to changes in Google’s algorithm and ranking factors, several black hat techniques have emerged and are virtually extinct over time. The most well-known technique today is sponsored links – paying a website to generate a link for you.

If discovered, Google applies harsh penalties to these domains, such as:

• drop in ranking positions ;
• lower PageRank;
• decrease in organic search traffic through the platform;
• ban on ranking new content.

In the search for authority, quality content is still the most important

Despite the great importance of links for SEO strategy, they are still not superior to the quality of the content. Even after obtaining good links organically, to maintain a positive evaluation by search engines it is essential to invest in the quality of the content on your website .

When a relevant article is published on a page, other websites and blogs tend to want to give their opinion and, therefore, reference your page with a link . When your product is relevant, specialized blogs will be able to review it , talk about your product and recommend it with a link to other users.

Working on the content around the link , using keywords and words related to the content, taking into account the search volume, and using good anchors in link building makes your content relevant and more likely to be seen first in organic searches.

 

Discover the most efficient strategies

In addition to anchor text techniques, other strategies for using link building on your website or blog are quite efficient. One of them is the search for co-marketing, which is when two companies work together to distribute some rich material, webinar, e-books, articles or pages.

Another strategy is to use infographics and social media . Infographics help to disseminate your content very efficiently through images. There are some websites that create free infographics. Create and test them with the audience that will interact with this type of post .

On social media , sharing a link happens quite organically and generates the positive impact of thousands of people consuming your content. Sponsor your posts on Facebook , share them on Twitter and wherever else makes sense. Be active in distributing this content and improve your link building strategy .

The professional: meet the SEO Analyst or Link Builder

SEO work is quite meticulous. There are countless details and possibilities to develop an efficient strategy , in addition to the need for constant updating and research on trends and news.

This professional needs to have a strong focus on marketing , not just technology. He or she also needs to be methodical enough to maintain the pace and control over his or her activities.