What is cohort analysis? How to use it and when

Cohort” is a word that is not very familiar to! us Japanese. In English, it is spelled “Cohort”, and this word means friends. Cohort analysis is a method! of grouping information according to the information you want to! analyze for web access analysis, that is, collecting! it. This allows you to track not only the number of accesses! but also the behavior of people who visit the web over time. As the needs and behavior of visitors become more diverse, it is becoming difficult to infer the intention of the behavior using traditional access analysis alone. By introducing this cohort analysis, you can reveal the behavioral patterns of visitors, so be sure to learn the basics and methods.

The Importance of Cohort Analysis

With the evolution of online! businesses, subscription-based services! have become increasingly common in recent years. Since you pay for the use! of online services, the “online service” itself is the product. For businesses! that offer such saudi arabia whatsapp number data services, knowing what users are doing is very important not only to increase satisfaction, but! also to keep users using the service.

This is where cohort analysis comes into play. In addition to subscriptions, there are many other situations where it is important for! companies that conduct marketing on the web and companies that operate e-commerce! sites to know how their viewers and users are behaving in their own online space. In the future, there will likely be even more businesses that need to understand how their viewers and users are behaving. As this need increases, it is becoming common sense to introduce cohort analysis and use it to improve your company’s strategy.

Cohort analysis using Google Analytics

“Google Analytics” provided by Google, a major search engine, has become a global standard as a high-performance access analysis tool that can be used for free. It is only natural that Google offers such a multi-functional access analysis tool for vietnam is a blue ocean, but cross-border free. Create a Google account and embed! a special code in the content of your company’s website, blog, etc. The installation method! is not difficult at all as the information is collected just by doing that. All you have to do is! click “Cohort Analysis” on the Google Analytics management screen to see the analysis results from! the collected data. Google Analytics’ cohort analysis allows you to see the user retention rate. You can visualize how much the number of viewers who first accessed the site decreases over the next day, the day after that, and so on. It is difficult to increase the effectiveness of attracting customers on a website that is not viewed continuously, so this is a hint for improvement such as increasing the frequency of content updates and reviewing the content.

When to use cohort analysis?

Cohort analysis allows you to visualize how well you are retaining your viewers, which helps you know the appropriate frequency for delivering content. If you look at the cohort analysis in Google Analytics and see that the viewer retention rate drops canada cell numbers drastically after three days, then the appropriate frequency for updating content is three days. Cohort analysis also shows the trend in viewer session time. If the drop in viewership is at a point! where they have time to view your content, if it is five minutes! then your site is likely a “site that is finished in five minutes.” If the session! time is getting shorter, it is likely that the dropout! rate is high, and it is highly likely that the needs! of viewers are not being met. In that case, try to increase the amount of information per page and make effective links between multiple pages to deliver the necessary information accurately.