Trust is one of the key factors influencing the purchase decision. Correct use of trust triggers on a website or landing page helps to positively influence the growth of conversion, reduce the bounce rate, strengthen the brand reputation and increase the loyalty of your target audience. Let’s see what trust triggers for landing pages are in the arsenal of Internet marketers.
Customer Reviews and Ratings
The most popular trust trigger. Which not only allows you to get an idea of the quality of the offered product or service, but also uses the. Principles of conformity, the tendency of people to change their opinions under the influence of others. The greatest trust is caused by customer reviews with real names. Photos, and also supplemented with rating stars. The highest level of skill is placing a link to the source of reviews on the site with the ability for the user to go and read the real review on a platform independent of the site. Video reviews are of additional value.
Why does this trigger work? People tend to trust the opinions of others. The more reviews, the more likely users are to find something similar to their case.
To implement reviews on your website or landing page, add widgets of review services (such as Yandex, 2GIS, and others) to the landing page or product pages. Request and post reviews on the website from customers satisfied with the product and service.
Trust badges and security certificates
Use of SSL (Secure Socket Layer). Honest Brand” or “manufactured according to. GOST” icons, as well as icons of banks and payment systems through which payments are made, and even large social networks where the company has accounts.
Security certificates, logos of well-known payment buy telemarketing data systems and banks demonstrate that the site is reliably protected. The perception of the image of a large and serious bank brand, payment system begins to spread to the site and landing page where they are placed, helping to build trust in the new company. To achieve maximum effect, it is desirable to place logos or signs, elements confirming the safety and certification of products in a visible area, next to the payment form or in the footer of the site
Warranties and return policy
Placing a “100% money back” or “Free returns within … gambler data days” guarantee eliminates the fear of loss and helps customers make a purchasing decision. To implement this trust trigger, include your return policy on the product page and in the shopping cart.
Social proof
Mentioning the number of customers using the product (“1 million users worldwide”). A large number of users orTo implement this technique, place statistics on the number of clients or transactions on the main page or in the “About Us” section.
<b>Transparent information about the company
This is about the availability of contact information, office address, and information about the team. Transparency builds trust, allowing customers to feel that there is a real company behind the site. To implement the information transparency trigger, add a “Contacts” or “About the company” section with detailed information, place a contact phone number in the site header. In some cases, the office address can be placed in the site header.
To build greater trust in the brand, it is advisable to supplement information about the company with photographs of the business process, office, representatives and a general group photo of the team or an interactive map with addresses.
Real-time customer support
It’s not just about actual support, but also which can bother residents due to the noise visibility on the landing page. For example, a support chat with the ability to ask a question (works best with quick answers).
Why does it work? The ability to quickly solve a problem or get advice increases the customer’s confidence.
To implement this trigger, use chatbots or a 24/7 support service.
Cases and success stories
Stories of clients who solved their problems with the product. Real cases demonstrate the value of the product and help clients associate themselves with a successful experience.
Using trust triggers is not just a decoration for a website. But a mandatory part of a loyalty building strategy, an element that helps increase. Website conversion. Using the above methods in combination. With a quality product will allow you to create long-term relationships with customers and increase your conversions. Contact a professional team to develop a landing page concept and landing page.