If you’re involved in marketing, chances are that you’re constantly looking for ways to improve the effectiveness of your lead generation campaigns. While there are many methods of achieving this, nurturing the leads already in your pipeline can be a great way to turn more of your leads into customers.
Lead nurturing requires effective communication and building a relationship with customers. It takes practice. In their time creating tools for other marketers’ lead nurturing campaigns, HubSpot has built an impressive lead nurturing program of their own. HubSpot’s Product Marketing Manager, Jeffrey Russo, shared with us their in-house lead nurturing best practices.
Create content that customers will love and want to share
Successful marketers are moving away from a self-centered strategy, and adopting a more customer-centric one. Why is this a key to success? Customers will actually want to see emails directing them to your carefully thought out, well-written content that is useful and benefits them in some way.
A great example of content that does exactly this is HubSpot’s The Marketer’s Field Guide to Salesforce. Upon realizing that many of Salesforce’s customers were also suitable target customers for HubSpot, they created a document for marketers, covering just about every aspect of nigeria whatsapp number data 5 million Salesforce they needed to know — including methodology and best practices.
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This document was downloaded nearly 8,000 set the interval of contact attempts times, even though it barely even mentioned HubSpot. Why? Because the information was valuable to the customer, and it wasn’t overly promotional. If you want to keep your prospects moving along the funnel, it’s important to create content that is genuinely useful for your customer base. Doing this helps build trust with the prospect and shows that you’re interested in more than simply closing a sale.
2. Segment your leads to better serve them.
Segmentation is another crucial component to be numbers effective lead nurturing. To effectively nurture leads, it’s important that you send tailored messages that speak to your prospect. And segmenting your leads is one way to make sure that the right message reaches the right person.