It’s very important to avoid placing canonical tags on pages that aren’t duplicates or that are significantly different, as this could exclude relevant content from search engines, affecting your site’s traffic and, if you’re an e-commerce site, sales.
What’s the solution to this? Only use the canonical tag in situations where there’s duplicate or very similar content. For unique content, allow the page to be index independently.
Incorrect page canonicalization
In many cases, an incorrect URL may be select as the canonical URL , which can cause search engines to ignore the most relevant page. To address this, it’s best to observe and determine which version of the content is the most relevant before setting the canonical URL.
By following these steps, you can avoid common mistakes, special database ensure your website is effectively optimiz, avoid duplicate content issues, and improve your search engine performance.
Examples of using the canonical tag
The canonical tag is an indispensable tool for managing duplicate or similar content on a website. Below, I present specific examples of how you can apply it in different scenarios , such as e-commerce, blogs, and other types of websites, so you can understand its importance and practical application:
Using the canonical tag in e-commerce
E-commerce sites often have a large number of similar pages, especially when a product comes in different versions, such as colors, sizes, or models.
Let’s say you sell a t-shirt in three colors: r, blue, and green. Each color has its own URL , but the content on the pages is essentially identical, as they belong to the same category, except for the image and the brief color description
Using the canonical tag in a blog
If you have a blog , it’s common to have content highimpact b2b lead generation strategies display in multiple formats or locations, such as an article appearing on both the homepage and category page, or directly in the post’s URL.
This way, if you tell search engines that the main URL for the article is, for example, “ ” you can consolidate the authority of the content.
Using the canonical tag on a site with paginat content
On many websites, such as those featuring long articles or extensive catalogs , it’s common to split the content across multiple pages . However, while the additional pages (page 2, page 3, etc.) contain relevant content, it’s crucial that the china numbers main page receive the most attention from search engines.