We bring you Gymshark’s eCommerce success story, one of the most inspiring you’ve read in a long time.
We all love stories of entrepreneurs who start out in a garage , but they’re not always exactly what they’re told.
That’s certainly not the case with Gymshark . Its founders can boast of having become a benchmark in the sportswear niche , starting from scratch.
However, and to give an example, it’s often said that Amazon start in Jeff Bezos ‘s parents’ garage . What’s not often told is that Mr. and Mrs. Bezos themselves, in addition to providing the space, invest more than $50,000 to finance their son’s venture.
The beginnings of Gymshark
let’s take a moment to look at the brand’s history ! this always helps us better understand its values, growth, and strategy.
As we said, this eCommerce success story begins in a garage, specifically one locat in a Birmingham neighborhood , Unit Kingdom.
There, two very young students ( Ben Francis how to innovate in marketing using data science? and Lewis Morgan ) decid to invest what they earn! working in pizza delivery in a small business that combin their passion for training with a growing interest in the world of e-comme
rce.
The product they chose to launch
their business was dietary supplements for what are el corte inglés’ most memorable campaigns? athletes , and they opt for dropshipping as their business model . This way, they minimiz risk while minimizing investment.
SIGHT : Focus on going to market america email and testing your niche with an eye toward scaling your business model , but you don’t ne to be too ambitious at first. The most sustainable approach is to expand your structure and infrastructure as your business grows.