In 2022, they made adjustments to their ranking system and, bas on the conclusions they have drawn, they believe that this recent update will achieve a ruction in results for poor or unoriginal content of up to 40% .
Google has add three new spam policies to its existing policies : expir domain abuse, site reputation abuse, and large-scale content abuse.
Let’s take a closer look at them to make it easier for you to identify them and, as far as possible, avoid violating Google’s best practices .
Expir domain abuse
Occasionally, people purchase domains that have been previously us but not renew . Once acquir, they use them to set up their store or website.
This is done to ” take advantage ” of the authority who really controls your news feed? of these domains, which often retain links from other sites and can help us climb the rankings faster (as long as they are not penaliz domains , it is important to check this).
This is completely legitimate , and Google won’t penalize a furniture store that finds the domain mueblesruiz.com available. Both companies are in the same niche , so there’s thematic consistency in the links, and they can inherit that authority.
So what penalizes expir domain abuse ?
Simply put, using it in ways that try what is copywriting? to unnaturally alter results .
Let me explain it better with an example : if alb directory you find the domain mueblesonline.com, which has a good reputation, and you use it to sell concert tickets or homeopathic products, you are clearly violating spam policies and, consequently, you will be penaliz.