Since 2004, searches for the term link building have grown considerably. According to the image below from Google Trends, this is a term that has increasingly attracted the interest of people looking to learn more about SEO strategies.

A well-structured link building plan germany mobile database provides several benefits to your digital marketing strategy ! For example: internal links increase visibility for other articles on your domain, keeping people interested in it for longer.

Are you interested in the topic? In this article, you will learn about the technique and its importance within the SEO strategy. We will cover:

• what is link building ;
• why it is so important for SEO;
• how these links are evaluated by Google;
• how to know the authority of a link ;
• what is black hat ?;
• more efficient strategies;
• who is the professional who works with SEO.

What is link building ?

In simple terms, link building is a strategy that consists of acquiring links from other websites organically or through what is ltv (lifetime value)? partnerships. The goal of this technique is to make your website relevant on the web and become an authority on the subject.

The explanation is simple: having links on several internet pages means that your website is an expert on that subject, being able to generate truly rich information material.

Or, on the contrary, having links from recognized pages in your article means to these search engines that your content is relevant.

After all, we cannot forget that search engines like Google prioritize user experience. Their entire intention is to ensure that what they are looking for is promptly answered.

Why is it so important to use this technique in SEO?

It is categorical to state that the links of an article to the web are still one of the most important factors for organic ranking . Search canada cell numbers engines use the number of links to evaluate the reputation and quality of that content.

Therefore, the more quality links , the more chances your site will appear at the top of search  engines .

However, it is not enough to simply insert several links to your content. There are qualifications made by Google that will evaluate quality, quantity, domain, etc. In the next topics, we will talk about how to have quality links in your article!

How are these links evaluated by Google?

Google evaluates a website ‘s reputation and authority by the links it receives.

This way, when a page has a link that takes the reader to an external page, it says that this page is trustworthy.

Here’s how it works: