In general terms, we can define industrial marketing as the relationship between two companies.
In English, the term used is B2B, which means business to business .
It deals with the marketing of a company that is not aimed at the final consumer, but at other
organizations.
Yes, the topic seems confusing, but consider that companies can create products not only to serve
individual customers, but also other companies and organizations.
This is the case of industries that develop large machines that are not useful for ordinary consumers.
However, they are useful for other companies, such as automotive and construction companies, that
have the resources for large purchases and demand for large-scale production.
Therefore, for these industries, it is necessary to communicate with other companies ( consumers ) to
promote their products efficiently.
In this way, industrial marketing emerges as a viable strategy.
Is it clearer now?
So make sure to follow this post to the end to learn more about the topic and learn how to develop a truly efficient industrial marketing strategy for your interests.
Happy reading!
What is industrial marketing?
Marketing is the activity of promoting a south africa telegram data particular offering to attract and
retain customers.
In this sense, industrial marketing is a solution designed specifically for the objectives of companies
that need to direct their message to other companies.
The idea behind B2B is to build strong, long-lasting relationships between companies, creating
conditions for great long-term sales and interaction with more people than in business to
clients ( B2C ).
This depends on the creation of agreements between companies, both in the production and in the
purchase and shipping of products, which makes this type of sale more complex.
To further facilitate the understanding of industrial marketing, compare a store that sells products
directly to customers with an industry that offers a range of products for a particular store.
In the first case, in order for the tent to turn out well, you need to build a structure for this:
- have a good sales team ;
- invest at interesting prices in the market;
- and work with useful solutions for the consumer.
In the case of the industry that sells to the store, the sales process is even more demanding because
the consumer profile is different.
And, more than seducing this consumer, it must guarantee a safe and profitable sale that is
maintained in the long term.
That’s where marketing comes in!
This is the one that can provide the appropriate information about the quality of the product offered
and highlight other differentials such as prices.
In short, it is through a marketing strategy (in this case, industrial marketing) that customers can be
convinced that there are good reasons to put those products in their store.
What are the benefits of industrial marketing?
When used strategically, B2B can many people are attached to dramatically increase a company’s
profits.
With actions that can differentiate you in the market in which you operate, it is possible to create
value and thus positively impact potential customers .
Industrial marketing has significant differences compared to traditional marketing, especially in the
type of audience that needs to be reached.
Now it’s not the client that needs your attention, but other companies.
Still, in essence, its purpose remains the same: bringing a brand closer to the audience it needs to
communicate with.
At this point, it is necessary to develop strategies capable of achieving this specific profile.
When this happens, the company can benefit by offering a differentiated and specific approach.
Remember that in B2B, communication should focus more on ensuring performance and results than necessarily on achieving a projected desire to consume a product.
Therefore, it is necessary to develop a rational, differentiated strategy that is truly capable of adding value to the customer.
Well-done industrial marketing is based on a quantitative foundation that highlights the benefits a company will receive from acquiring your solution.
In this way, it allows companies to better understand their audience, allowing them to plan their actions based on their proper understanding of the market in which they operate and the possibilities offered by the consumer.
How to create an industrial marketing strategy?
As with B2C, B2B always begins with the b2b sale lead proper identification of the target audience , and it is around them that the strategy is developed.
I will now tell you what follows:
- You need to know what type of activity can benefit from what your company offers as a solution;
- Then identify the buyer persona of this audience, that is, someone who will represent your ideal client;
- Consequently, marketing actions focused on this representation will emerge;
- As a result, work with specific channels to bring your personality to your company website;
- Thinking about the opportunities of digital marketing, this implies specific actions on social networks, Google AdWords and the production of organic traffic, that is, traffic that you don’t pay to obtain.
In this logic, in addition to trying to win customers, the strategy must also attract the attention of the company’s current customers.
To do this, engagement and relationship actions can be used in social media campaigns, exploiting the potential of sites like Facebook and Instagram, as well as email marketing campaigns , for example.
With inbound marketing , it is possible to add value to a brand by offering quality content that includes what the company sells.
Therefore, it is important to invest in after-sales when the company seeks to maintain a relationship that can preserve its customer.
What is the importance of this strategy within digital marketing?
In the previous topic, we mentioned digital marketing. It was intentional.
In the current times, it is a useful solution for the dissemination of companies, especially because of the control that allows for setting up strategies.
Remember that a company is unlikely to have a presence in an online environment, which, in the case of B2B, makes all the difference.
More than just being online, companies need to mark their territory in a digital environment .
In this way, the greater your company’s presence in this environment, the more likely it is to get closer to your ideal consumer, having the means to interact with them to the point of identifying their needs, desires and ambitions.
All of this allows your company to ensure that the solutions it offers are compatible with the real needs of these clients, all of which is strategically designed and offers greater possibilities for results.
Thus, with a good digital marketing strategy, it is possible to improve the image of a company in the online environment in the eyes of potential customers.