Local marketing is more important than ever for businesses. They use GPS technology to reach the right people in the right place. This means they can advertise in a highly targeted manner thanks to local advertising .
With data on where people are, companies can better understand what they want. This helps create offers that are truly interesting to people, thus increasing sales. According to studies, adopting this strategy can increase sales by up to 35%.
Geolocation uses techniques such as geotargeting, geotagging and geofencing. They help you reach consumers at the right time, in a more personal way. And this approach works: 72% of consumers respond to ads for nearby stores.
Let’s see how location-based marketing helps different areas:
Sector Benefits of Geolocation Marketing Relevant Statistics
Retail Increased targeted sales, better shopping experience. 924 mobile users made purchases in the physical store.
Restaurants Improved customer loyalty, increased turnover. 60% use mobile devices to search for local restaurants.
Events Greater public participation and engagement. 70% of consumers would be willing to share their location.
Real Estate Greater visibility for telegram number list properties for sale or rent. 2X more likely to visit a property after viewing an ad.
To take full advantage of geolocation , we need a solid Mobile Marketing strategy . This means more relevant ads for the customer and lower costs for the company. The result? More sales from genuinely interested customers.
The Importance of Speed in Mobile
It’s a fact: loading speed on mobile phones is key for those who browse. It directly affects how the user feels and whether or not they will buy. When a page takes more than three seconds to load, more than half of the users give up.
Therefore, optimizing website speed on mobile devices is an essential action.
Impact on Conversion
More than half of those who surf the internet use their cell phones. But interestingly, purchases made on cell phones are less frequent than on computers. The big culprit? Loading speed .
A study has shown that just one lead forms in vk advertising: what is this tool and how to set it up second of delay can reduce retail sales by 20%. Famous brands, such as BMW, have already realized this. They are improving their platforms so that they load faster on mobile devices.
Performance Metrics
It’s crucial to look at performance metrics to know what to improve. Here are some numbers that highlight the importance of speed:
Metric Impact
Average time to complete charging 7 seconds
Abandonment rate after 3 seconds 53%
Average time to display initial content 5 seconds
Probability of abandonment after 10 seconds 123%
Conversions drop with 1 second delay
Sectors such as retail, tourism and healthcare phone number iran can benefit greatly from focusing on loading speed . Monitoring this data is essential. This will improve the user experience and increase sales.
Testing User Experience on Mobile Devices
Usability testing helps you understand how people use websites and apps on their phones. This helps you see what needs to be improved. After all, it’s important that your website works well for people using their phones.
Problem Identification: Improving the user experience starts with finding and solving problems. For example, if a website takes a long time to load or is difficult to use.
Validating Improvements: After making changes, it’s important to test them. This is how you check whether the changes actually help users. Even small improvements can make a big difference, such as increasing sales.
A/B testing: One way to do this is to compare different versions of your site. This way, you can see which version performs better on mobile.
It is essential to test the website on different mobile phones and browsers
Many people make purchases online using their mobile phones. In fact, a good part of online purchases are made this way. Therefore, the mobile experience has to be good.
“Google does a lot of research to improve mobile sites. The goal is to make sites that delight customers and increase sales.”
To improve usability testing , it is important to highlight calls-to-action . The purchasing process should be easy, without complicated registrations. It is also important to consider who uses different devices. And testing the site in different situations is key to a good mobile experience.