Local SEO Tactics for Multi-Location Businesses: Best Practices

Many businesses have multiple locations. Whether you operate a franchise, a regional chain, or a global enterprise, using local SEO tactics for your multi-location business is essential to success.

Learn how you can make your brick and mortar business stand out and how local SEO can help you grow your business.

What is Local SEO?

First, let’s take a quick look 1000 mobile number database at what local SEO is and how it works. Local SEO is about optimizing your business’s online presence to attract traffic from local customers. This traffic can be digital or foot traffic.

Some tactics that can be included in your local SEO strategy include:

• Online listing
• Using relevant  andrew westrich brand manager keywords on web pages
• Getting Customer Feedback

The goal is to appear at the top of search results when customers in your area phone number thailand search for information or services you offer. After that, you want your content to drive foot traffic to your offices, thereby increasing sales and conversions.

The Importance of Local SEO

With a full suite of marketing activities covering a large geography, you may be  maria tenaglia vp sales & marketing wondering why local SEO matters. With the right optimization, you can appear at the top of the results when a user searches for information related to your business or goes looking for a local resource to visit.

By being where the customer is looking for information related to your business in your area, you can better serve your community and increase the likelihood of conversion because you will be where the customer needs you.

And while you might think that digital search users rarely visit stores, that’s not true. Here are some statistics that highlight the importance of spending some time optimizing your local SEO.

• Google reports that 46% of all search queries have a local intent
• 97% of users searched for a local business online
• 28% of searchers ultimately make a purchase based on search results.

Based on these numbers, you cannot afford to ignore local SEO and should strive to expand your online presence as much as possible. If you want to gain a competitive advantage over other businesses in your area, SEO is of utmost importance.

Challenges faced by multi-location companies

Local SEO for multi-location businesses is challenging. It presents a unique challenge because you are working to optimize your online presence for multiple locations, and each location provides a unique experience and may cater to different demographics.

As you build your local SEO strategy, consider how you will overcome these challenges.

• Local Content: You must be consistent in your content creation, even if that means managing a complex content calendar to ensure consistency across different locations and demographics.
• Consistent Local Link Building: When adding your business location information to various sites and business boards, you want to make sure you are consistent in how you list your business, including whether you use the abbreviation street or drive or include LLC or Inc. after your business name.
• Research your competitors: Competition will vary across different locations of your business, meaning your strategy will need to be tailored to each area to compete properly.
• Review Management: You should respond to reviews online, but managing your reputation in multiple places is challenging. But it is also necessary for reputation management. You should monitor the various review sites closely.
• Brand Identity: As you adapt your strategy to the different audiences and cultures in the regions you serve, you must maintain your brand identity despite different ways of handling voice, tone and messaging.
• Dispersed Teams: Depending on the size of your organization, your marketing team may be spread across multiple locations. This dispersal makes it even more challenging to manage your online identity and develop local SEO.