In the previous blog, “What is Dynamic Remarketing, a Must-Know for Ad Managers?” , we explain about Google Ads remarketing ads, but this time, let’s look at Facebook Ads remarketing ads.
Facebook ads come in a variety of formats, including image ads, video ads, slideshow ads, carousel ads, canvas ads, and dynamic ads, and ads must be plac according to the purpose of the ad. In this article, we’ve summariz the content and operational precautions of Facebook dynamic ads, which are similar to Google’s dynamic remarketing ads and are consider to be highly cost-effective.
What are Dynamic Ads?
Facebook’s dynamic ads, like Google Ads’ jordan whatsapp data remarketing ads, deliver product ads tailor to the user’s interests to their Facebook fe when the user who view a website is browsing Facebook. These ads use a
“recommendation engine” to deliver images of products highly relevant to the user bas on the user’s browsing history, place of residence, age, gender, interests, etc.
Facebook ads can also be deliver across devices, meaning that dynamic ads can be deliver to the smartphone Facebook fe of users who have view products on a PC at a later date.
●Benefits of using Dynamic Ads
Facebook Dynamic Ads are highly accurate combine entertainment and education and deliver ads for products and services that match the viewer’s nes, so a major feature is the potential for increas conversion rates.
In addition, Facebook automatically selects products that match the user’s preferences, so there are various benefits, such as no nee to create ads each time.
Here we have summariz the benefits.
Since Facebook Dynamic Ads are ads that direct users to product pages that are deem highly relevant to the target audience, if the ad is highly relevant, relevance is prioritiz even if the bid amount is small, so it can be said to be a cost-effective ad.
Furthermore, since it can directly direct users to the product purchase page, it is expect to improve conversion rates.
2. No ne to create creative content
Facebook Dynamic Ads create creative content tailorto each user bas on the product catalog upload to Facebook Business Manager (product fe in Google Merchant Center), allowing ads to be deliver with less effort than creating other link ads.
3. Highly accurate targeting
Every day, Facebook accumulates data on Facebook users’ locations, ages, genders, connections, actions, interests, behavior, and other information. Appropriate advertisements are deliver bas on this user attribute data and behavioral data, allowing advertisers to reach targets that reflect their intentions.
4. You can also advertise on Instagram
Facebook Dynamic Ads can be usto simultaneously deliver ads not only to Facebook but also to its subsidiary Instagram.
Instagram is currently the most popular social networking site among young women, and ads can be post on both Facebook and Instagram, allowing for target delivery at minimal cost.
●Which advertisers are suitable for implementing dynamic ads?
Industries suitable for Facebook Dynamic business sale lead Ads include the EC/mail order industry, travel industry, human resources industry, and real estate industry.
Recommended conditions include having more than 10,000 users visiting the site per month, a large number of product items, and a site where the posted information is frequently updated. There
are no specific regulations regarding the number of users, but 10,000 PV is merely a guideline, so if the number of users is less than this, it would be a good idea to use ad formats other than Facebook Dynamic Ads to increase user PV while also using Dynamic Ads.