While creating logical and effective segmentation can seem like a daunting task for many marketers, it’s important to do if you want to see better returns on your campaigns. HubSpot divides their lead nurturing campaigns into two groups: persona and lifecycle stage.
Personas fall into separate categories, as well, and each of these categories is responded to (by HubSpot) differently. Here are some examples of personas they often see:
Meanwhile, a lifecycle stage is where the contact is at within the customer lifecycle. This requires really honing in on the customer’s needs and responding to them based on that. Here is an example of a HubSpot campaign aimed toward Marketing Mary, who they know is actively considering a purchase:
HubSpot Lifecycle Stage resized 600
Utilize tools other than email
Having a focused email marketing strategy can be a great asset to marketers. But it’s not the only option, and sometimes it’s hard to see past something that is working well. There are many other points of contact on your site that prospects can get to in many different ways. norway whatsapp number data 5 million That’s why it’s important to create personalized Calls to Actions (CTAs) to your site visitors. HubSpot has created a SmartCTA tool that allows them to create and place CTAs based on their segments. This way, certain CTAs are only seen by the specific segment that HubSpot wants to have see it.
Effective lead nurturing takes time
and practice, but the important thing for marketers to create the approaches remember is that quality lead nurturing takes time to develop. And if you try to take on everything at once, it can be easy to feel overwhelmed by the size of the task at hand.
To keep from becoming overwhelmed, HubSpot be numbers recommends that you start with your biggest groups of leads first and then work from there. By starting with your biggest group of leads, you can quickly gather feedback on what works and what doesn’t. Then you can apply these lessons to future programs as you scale up your lead nurturing efforts. Once you figure out what works for you, then you can focus on the minutia and optimize your lead nurturing campaigns.