In a fascinating conversation with Jens Polomski , AI creator and experiencmarketing and AI expert, I gain profound insights into current developments and trends in marketing. Jens has over 15 years of experience in online Mastering change marketing and is a thought leader when it comes to how AI is fundamentally transforming marketing.
His perspective on content marketing and the role of AI in redesigning marketing processes was particularly inspiring.
The new era of content marketing: Efficiency, creativity and breaking down media silos through AI
Content marketing is at the heart of many marketing strategies. It’s about creating valuable, relevant, and consistent content to engage a clearly defin target audience and ultimately drive profitable customer action. With the b2b email list advent of AI, the way content is produced and distributed has radically changed.
AI-power tools make it possible to create content faster and more efficiently. Jens emphasiz that this not only saves time but also increases the quality and relevance of the content.
By using AI, marketers can analyze data and make decisions bas on it to create content tailored to the specific needs and interests of their target audience .
Another exciting aspect Jens highlightis Call conversion is assessed not only the potential of AI to facilitate the dissolution of mia silos within companies. Traditionally, content creation across various media forms such as text, video, and audio was highly fragment and thus often anchored in different departments or teams. This fragmentation often led to inefficient workflows and inconsistent brand communication.
However, AI tools offer the opportunity to break down these silos by seamlessly integrating content from different formats . This means that a text post can easily be transformed into a script for a video or podcast episode without requiring in-depth technical knowl ge.
This not only promotes collaboration between teams but also allows content to be distribut consistently and efficiently across different channels .
Content recycling through AI: Getting more out of existing content
A particularly interesting aspect that Jens highlighted in our conversation is the potential for content recycling through AI. In the past, content recycling often meant simply reusing existing content or making only minor updates. However, AI opens up a new dimension of content recycling.
By using AI tools, existing content can be analyzed and creatively repackaged to appeal to different audiences or channels.
One example of this is the automatic creation of blog posts from existing white papers or the adaptation of texts for different media formats. This automation not only saves time but also ensures that content always remains relevant and up-to-date.
The evolution of the requirements profile of marketing professionals through AI
One of the most exciting developments Jens and I discussed is the changing requirements profile for marketers brought about by the use of AI. Creativity and a deep understanding of the target audience were once the main requirements for marketers. With the advent of AI, these requirements are shifting.
Today’s marketing professionals need not only to be creative but also to develop an understanding of data analysis and the workings of AI tools. business sale lead Jens explained that it’s becoming increasingly important to combine technical knowledge with creative skills .
AI is increasingly taking over repetitive tasks , such as copywriting or analyzing campaign results. This leaves more time for strategic thinking and developing innovative ideas .
In the future, it will be essential for marketers to continually learn and keep up with technological developments. Jens emphasized that those willing to adapt and learn new skills will play a pivotal role in the marketing teams of the future .