Why are so few people in the content business when it is such a good business model?
Very easy:
They don’t want to pay the price.
Because the price is: you are visible. Vulnerable. Open to criticism.
Alex Hormozi had an important conversation with a “celebrity” who was often and frequently criticized.
But he told him: “If I have to endure public criticism every day in order to earn millions every month, then I am willing to pay that price.”
But as a content creator, you will earn more money and have more customers than you do now. But that comes at a price.
Once Alex Hormozi understood this, he was ready to come out of hiding and become a public figure.
He is willing to pay the price
I am willing to pay the price.
The question is: Are you ready?
9) How to destroy every objection your reader has
There is a powerful method you can use to destroy any objection your reader may have.
Let’s do a test:
On a scale of 1 to 10, how kuwait email list much do you like being bossed around?
Let me guess: 1.
Nobody likes being told what to do.
But how can you convince someone anyway?
By not saying “you” but “I”.
See for yourself:
“This is how you have to eat”
Or:
“This is how I eat to be healthy, strong and sexy and to earn 10,000 euros as a model.”
Do you see?
The second sentence doesn’t provoke resistance because you’re not being told what to do. You’re simply being offered something. Do you want to look like me? Do you want to make a lot of money as a model?
Then look at my diet.
So:
Don’t tell your reader what to do.
Show what you do.
And define what the relevant data is and how motivate him to follow you – not through orders, but through results.
10) Old principles, new packaging
This is the aleart news most important point that I understood anew through Alex Hormozi:
Take old principles and repackage them.
And lo and behold: you are an opinion maker and a content celebrity.