Network marketing is a way of creating a business that is often confused with pyramid schemes . But can actually be effective and reliable.
Surely you have ever been invited to a meeting where a person wanted to inform you about a series of products, probably related to cosmetics, cooking or sex toys. Well, this is Network Marketing… although we are going to break down all the aspects that this type of marketing has so that, if you are a company, you know if it is worth using it, and if you are an entrepreneur, you know it perfectly to know if it can really make you money.
What is Network Marketing
Network marketing is a type of marketing that relies on people leveraging their personal networks to grow a business or sell a product . These networks are used to generate leads and recruit clients or partners, usually by country wise email marketing list implementing a training and mentoring process for new members.
Types of Network Marketing
Network marketing can be divided into three essential categories. These categories are similar in that they ask people to use their personal networks to run their businesses.
Through these networks, individuals make business sale lead sales or recruit others to sell products.
Network marketing , although similar, should not be confused with pyramid schemes. Later we will see their differences and how to avoid possible scams.
Direct marketing
This direct marketing system requires a person to sign up for a program to sell a product or service.
Direct marketing is the most strategies for maximizing the effectiveness immediate form of selling. Find a product you like and get your friends and family to buy it. Some of the top companies involved in this type of network marketing are Mary Kay cosmetics, Avon cosmetics , and Pampered Chef kitchen supplies .
Online affiliate systems
A newer aspect of network marketing is the use of online affiliate marketing programs . Website owners and bloggers integrate links to specific products into their platforms. When people click on those links and purchase products, the website owner receives a referral fee. This provides customers with access to a trusted site where they can immediately purchase the products being advertised.
It’s important for those who use affiliate links to be transparent about it . A simple disclaimer at the end of a blog post fits this purpose and lets your audience know that you’re making money from these links.
The Amazon Affiliate Program is one of the most well-known, but Partnerize and the Google Affiliate Network are also options.
There are thousands of affiliate programs that both brands and individuals can take advantage of. Make sure to research the highest paying affiliate programs out there before joining a program.