Online Store in 59 Minutes Secrets of Conversion Order Forms

In the 12th issue of the “Online Store in 59 Minutes” column, Natalia will talk about what an order form for a website should be. If you want as many people as possible to make a purchase from you, then give them all the opportunities to do so, namely, a convenient lead form with which they can easily place an order.

Today we will talk about an important tool for online stores – e-commerce. Many of us have already come across this definition more than once, working with Google Analytics, but today we will consider how to set up e-commerce in the Piwik web analytics system.

For those who are hearing about this db to data system for the first time, I want to say that that is installed directly on the web server, like a regular CMS. This is perhaps its main advantage, because all the data on your site will be available only to you, and no third parties (developer companies) will have access to your site statistics. Another feature is that the received statistics are updated every 10 seconds, and you can monitor the behavior of your visitors in real time. It is worth noting that Piwik web statistics are completely free, and you can start trying it out today, which is what I advise you to do.

Activating the eCommerce tracking feature

But today we will not consider all the. Functionality of the piwik .system, but will talk about one of them – e-commerce, the setup of which will allow you to track. Completed orders and purchased .purchases; products that were added to the. Cart; views of category pages and product pages. Themselves. With the help of configured. E-commerce, you can easily understand. What you need to improve so that the products in the store sell better.

It is worth noting that the “e-commerce” function is not available by default. In order to activate it, you need to make changes to the web analytics settings and change the source code of the site. Let’s start with this!

As I said, Piwik has e-commerce tracking disabled by default. To enable it, go to Settings — Sites — Edit and select “Enable what makes a great logo? e-commerce” from the drop-down list.

Once you enable the eCommerce feature

 

the Goals menu will change to ECommerce & Goals.

 

If you don’t see the “Goals” menu item on your site, then you haven’t enabled the “Goals” plugin. First, install the goal tracking plugin, and then phone number germany follow all the steps above.

Once e-commerce is enabled, you. Will need to implement code on your site that. Will track user interactions on the site.

Read more about what a website. Order form should  be like in the article”7. Golden rules of a conversion lead form”.

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