Instead of choosing between earned traffic and organic traffic , why not work on both together?
Digital marketing has a series of tools and you can combine them in different ways to increase the visibility of your company and the sales of your products and/or services.
Two pieces that fit together very well and offer good returns are paid traffic and organic traffic. One depends on investment. The other on the correct use of SEO techniques.
What is paid traffic?
Sponsored links , those first results that appear in Google’s list, before the other free results, are examples of paid traffic.
To make your company brother cell phone list in that space and stand out from the other results, you need to create an ad through the Google Ads platform and invest a budget. The amount will depend on the campaign strategy, the audience you want to reach and the value of the keyword .
Paid traffic doesn’t just depend on budget. The formatting of the campaign will say a lot about the results achieved. It’s important to segment your audience correctly and to block words that could make your ad appear to people who don’t want it or aren’t at the right time to make a purchase.
Social media posts are also great examples of paid traffic. Instead of simply publishing the information on the timeline, you boost it, that is, you select the audience and invest a budget so that the post appears only to the right people, with the greatest potential to buy.
What is organic traffic?
SEO (Search Engine Optimization) restart your derestart your devicevice are the guiding thread behind organic content and only appear in Google results based on relevance.
Therefore, just like paid traffic, it requires a lot of planning, because it involves defining keywords and creating rich content that passes the Google robots’ sieve and reaches the user through the search results list.
Rich content can in the uae phone number of blog posts , website content, ebooks, infographics, videos, infoproducts , among others.
SEO is not just about what is apparent, such as titles, subtitles, texts and URLs with keywords. It also includes programming strategies, such as the name of the images that are by the publisher, the sitemap, among other details that only Google’s robots evaluate.