Takeaway: To prevail in your digital marketing or video advertising efforts, you don’t necessarily have to lean on influencers to be successful. By creating something that is powerful, emotional, and offers a glimpse behind the scenes of your business, you stand to attract a great deal of new consumers to your brand.
What Not To Do: Some Classic Super Bowl Fails…
Some years have produced red telegram number database herrings: ads that are dull, directionless or completely miss the mark.
So, let’s show you some examples of how not to create a Super Bowl ad…
While the Planters’ 2019 Super Bowl offering had all of the elements of a great ad —the Planters mascot driving a peanut-mobile like a madman in the same neighborhood as Charlie Sheen and an adrenaline-pumping hair metal soundtrack and witty advertising slogans , it failed to hit the mark in terms of impact.
Takeaway: Having a solid soundtrack, an amusing hook, celebrity endorsement, and big-budget production is certainly helpful in creating a successful ad, if you don’t have a clear-cut direction or message, your efforts are likely to fall flat.
Pepsi’s Super Bowl Ad (2019)
Even though this advert stars the inimitable digital marketing news 04/19/2022 – 04/25/2022 Steve Carrell and boasts a star-spangled mix of cameos, it feels like it should have been funnier and more exciting than it actually was.
The central strapline—‘more than okay’—had legs but as the ad failed to make the impact it promised, it failed as the campaign itself was just ‘okay’. Moreover, by focusing on the fact that Pepsi ‘is more than okay’, the brand also ran the risk of making people feel that its direct competitor, Coca-Cola, is actually better—and that’s not great for brand growth.
Takeaway: If you’re in a situation where you have a strong direct competitor, researching their efforts and initiatives and investing your creative efforts in producing a campaign that not only shines your brand in an incredibly positive light but is completely unique is the only way to win on the commercial battlefield.
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