Up to 60,000 emails per month, Mailjet offers the most competitive pricing. But as your contact list grows, so will your email needs, and once you exceed this number, you’ll be spending much more than necessary on your subscription!
Additionally, Mailjet’s basic plan excludes many features essential to quality email marketing. You’ll have to pay more to access options like marketing automation or contact segmentation.
What to consider before choosing email marketing software
To begin, let’s see how to choose an computers personalize, people make it personal email marketing tool that meets your needs.
In reality, there’s no perfect solution, and you’ll need to choose based on your needs and the goals of your email campaigns. Here are some things to consider:
- What types of campaigns do you want to send? Are you more interested in newsletters, an autoresponder system, or transactional emails (order confirmations, etc.)?
What is the expected volume?
- Or how many emails do you want to diam can go to court in such cases send per month?
- what’s your budget? some solutions are better suited to smes, others to large companies.
- What other marketing tools do you use? Depending on what other systems you use, you’ll want to choose email marketing software that offers plugins or integrations for those systems (e.g., WordPress).
- What types of reports do you have access to? In any case, make sure you at least have access to open and click-through rates for your email campaigns.
Fortunately, many solutions offer either a free version or a free trial, so you can test out several free email marketing software programs before settling on a paid plan that suits your needs!
Free newsletter software – when and why should you upgrade to a paid plan?
If you’re new to email marketing and your contac spam data t list is still small, you can easily start sending your first newsletters and building customer loyalty with the free tools presented in this article. The free version of one of these marketing tools will allow you to take advantage of many features.
On the other hand, it will be necessary to invest in a paid offer from a certain sending volume: this is the only way to implement a quality strategy and ensure good deliverability for sending emails.
Free email software like Mailchimp, Mailjet, Activetrail, Sarbacane, or Brevo generally offers progressive pricing based on monthly sending volume or the size of your contact list.