Retargeting as a tool for increasing sales Selecting a semantic core is not all.
Step 2: Add keywords Retargeting as a tool for increasing sales to meta data
In addition, YouTube has such a thing as playlists . This is something like a thematic section of your site, only in this context we have a video section. They are created both for the convenience of user navigation (when all videos on one topic are overseas data collected together) and for search engine optimization, since the robot pays attention to the name of the playlist. Therefore, I advise you to create thematic playlists within the channel, and name each of them with the inclusion of important keywords.
An example of keywords included in playlists and video titles on our channel:
Step 3. Working with video usability
If in the case of a website it is important for us to a good logo design should be simple and easy to remember make its pages as convenient as possible for the visitor to use, then speaking aboutusabilityvideo clip, it is important for us to ensure that viewers can easily watch it.
What you need to do for this:
- insert a screensaver, cutscenes, and other graphics into the video in advance
- add preview image to video
- add annotations to the video (links to the website, related videos)
Now let’s dwell on each of the points and consider each of them in more detail.
1. Even before the video is uploaded to the channel, it is important to include graphic elements that facilitate the perception of oral content , namely: a splash screen, interruptions, visual reinforcements of what the presenter says (pictures, examples, text), as well as a final slide that engages in further interaction.
An example of a splash screen for one of the sections:
Pay attention not only to commercial queries, but also to informational ones. It is also worth remembering that the competition in high-frequency queries is quite tough, so be sure to implement medium and low frequency queries. This way, you can find yourself in the top for them in a short time, and the view rate will grow a little every day, and if you concentrate only on high-frequency queries, you can completely get lost in the phone number germany vastness of YouTube, since it is quite problematic to compete with videos that already have thousands of views for your queries, and this struggle for success takes a lot of time.