You’ve probably experienced this before: While scrolling through your Instagram feed, you’re constantly seeing new posts and stories from a fashion brand. But you not only like the products, you also really enjoy the brand’s Instagram content.
The posts perfectly fit the fashion brand, are creative, and aesthetically pleasing. The same filter is used for all photos. This gives the fashion company’s Instagram profile a very consistent, professional, artistic, and clear impression to visitors.
In addition, some companies, such as Frye , rely on interaction with their followers on their Instagram accounts : If they publish a photo of themselves with a Frye product, they can also share it on the company’s Instagram account using a special hashtag .
Frye ‘s Instagram account is a good example of successful social media marketing: The account is visually appealing, perfectly embodies the brand, has over 230,000 followers (as of September 2024), and promotes the company’s products.
How does social media marketing work?
Social media marketing is a strategic process in which you build your own community through targeted content creation and interaction with users. Authenticity, interaction, and regularity are particularly important. You also need to know special lead your target audience well and create content that’s right for them.
You should make this social media content unique and tailor it specifically to the platform you’re sharing it on. The benefit: Your brand awareness can increase and your conversion rates can improve.
Due to the increasing number of users, social media has become firmly established in the marketing mix of many companies in recent years and has become an important marketing channel .
What are the goals of social media marketing?
Many companies have the clear goal of using social media marketing to increase brand awareness , generate more leads , or achieve a higher conversion rate .
But there are also more specific goals – such as increased customer loyalty, improved communication or use in recruiting go up digital offers customized or employer branding.
Benefits of social media marketing
There are many reasons to use social media marketing for your business. Let’s take a closer look at the benefits :
1. Increase brand awareness
Millions of people in Germany use social networks. Instagram alone has a reach of 79% among 14- to 29-year-olds . This figure shows you how much you can reach through social media.
That’s why we believe it’s so important that your company uses at least one social media platform to share content about itself and its products and services. This way, you can increase your brand awareness.
Because user interaction is so active, social business sale lead media has been proven to make a significant contribution to brand awareness. Social media interactions include comments , likes , shares , and reposts .
Another benefit of social media for increasing brand awareness is that you can direct visitors to social platforms directly to your website. This is easily done by placing links to your homepage appropriately—whether in your profile, in your posts, or in your profile.