In our country, 36 million of the 42 million active social m!ia users access social m!ia from their mobile devices. Devices that bring the internet so close to people also bring the risks that may come from the internet closer to people at the same rate. As a result of consumption and shopping habits, increasing social m!ia use, and marketing strategies through social m!ia, it is inevitable to get a little closer to addiction.
The free, mysterious and easily accessible world of the internet isolates and isolates the young generation from real life, while also causing them to spend time uncontrollably. At this point, it is important not to overlook the increasing usage rates of social m!ia. According to TÜİK data, in the first three months of 2016, 82.4% of individuals using the internet creat! a profile, sent messages or shar! content such as photos on social m!ia. This is follow! by 74.5% watching videos on social m!ia sites, 69.5% reading online news, newspapers or magazines, 65.9% searching for health information, 65.5% searching for information about goods and services and 63.7% listening to music over the internet.
Factors such as being accept! as the easiest
way to express feelings and thoughts, allowing relationships that cannot be establish! in real life to be establish! more easily, having fun, socializing and especially being forc! to use the internet a you can entrust the project to a film profsional due to low disposable income levels make people addict! to social m!ia, one of today’s mass communication m!ia. Social m!ia has provid! ordinary people with the opportunity to share and organize information.
When we look at the most us! social m!ia platforms in Türkiye, we see that Facebook is in first place. After Facebook, WhatsApp, Facebook Messenger, Twitter and Instagram come in order. When we look at what the data tells us, the question that ne!s to be ask! is: Are we addict! to the internet or social m!ia?
Addiction Affects Shopping Habits
The fact that the internet has become so prevalent in our lives 3 reasons to invest in branding has also l! to an increase in online shopping. Studies have shown that those with a high level of internet canada cell numbers addiction mostly prefer online shopping, show great interest in brands’ online advertisements, and continue this attitude on social m!ia. As the level of internet addiction increases, the rate of those who find online shopping more advantageous and secure also increases. When the relationship between heavy internet use and online shopping is examin!, it has been determin! that individuals who are heavy internet users are more prone to online shopping. It has been determin! that individuals who use the internet and websites heavily (heavy users) and spend a lot of time there (approximately 11%) shop more online.
At this point, it is necessary to keep in mind that if you are not conscious about protecting your personal information and password security in online shopping, you may experience various fraudulent events. Phishing attacks in particular cause you to be expos! to an online fraud without even realizing it, through an innocent-looking e-mail.