Measuring the success of Influencer Marketing campaigns is essential to evaluate their effectiveness. Key performance indicators (KPIs) such as engagement rate, number of conversions, increase in site traffic, and growth in social media followers are essential to understanding your return on investment (ROI). Additionally, in-depth data analysis and consumer feedback can provide valuable insights to…
Influencer Marketing is a strategy that allows brands to collaborate with influential people on social media to advertise products or services. These influencers, through their social channels, have the power to influence the purchasing decisions of their followers thanks to the trust and authenticity they have built over time. Unlike traditional advertising, influencers are real people who…
In this article we will see what the Social Media Manager does. What tasks he/she carries out every day and why it can be crucial for your Marketing strategy and for your Company’s Business. In a historical period in which the digital world represents a large slice of the pie. Many professions have taken hold,…
Social media is our everyday life, blurring the lines between the virtual and real worlds. From checking the news in the morning, through sharing photos, to engaging in discussions or events. In social media, we not only consume available content, but also create it and in this way influence the reality around us. But do…
Generation Alpha are children born around 2010, growing up in a rich era of modern technology. For them, the Internet is not just a tool, but a part of everyday life that influences their way of thinking, learning and communication with peers. This is the first generation that does not know life without smartphones, tablets…
Senator Eduardo Braga’s (MDB-AM) opinion on the regulation of the Tax Reform brought important changes to the real estate market. The text, presented this Monday (9), benefits landlords and real estate transactions by expanding discounts on Value Added Tax (VAT) and creating new exemption bands for individuals. Tax Reform: Senate Approves Reductions and Exemptions for…
Have you ever heard of the “frifish broker”? This curious term came up in a conversation I had during a Real Estate Fair here in Espírito Santo, while I was providing consulting services. Among the brokers, I identifi a group that adopt a discreet posture, position a little far from the main service points. Intrigu…
How technology makes real estate agents’ routine easier without weighing on their pockets Broker, do you want to manage your properties without any headaches? Today we will introduce you to four tools for brokers who want to free themselves from bureaucracy. Follow us! Discover the main tools for brokers In addition to the sales, negotiation…
In the real estate market, the difference between success and stagnation often lies in the preparation of the team of real estate agents. After all, they are the front line of the business, responsible for winning clients, closing deals and representing the brand in a professional manner. However, many managers underestimate the impact of a…
Precautions When Selling a Property Without a Real Estate Agent: The Disadvantages and the Importance of a Specialist Selling or renting a property without the help of a real estate agent may seem like an attractive alternative, especially because of the savings on commissions. However, this path involves several risks and disadvantages that can compromise the security…
Capturing quality properties is one of the biggest challenges for real estate agents. But what if you could learn directly from those who understand the subject? On December 11th, at 3 pm , an exclusive live session for subscribers will show you how you can transform your approach to capturing properties, making it strategic, efficient and highly profitable. If…
Selling a property with a current lease agreement raises many questions for real estate agents. It is a matter that requires caution, as it is essential to preserve the rights of the tenant and ensure that the buyer does not face problems after purchasing the property. The first step a real estate agent must take…
