How many brands use SMS marketing for customer appreciation and thank-you messages?

SMS marketing is a powerful tool that businesses can use to connect with customers, promote products and services, and drive sales. But did you know that SMS marketing can also be used to show appreciation for customers? In fact, a recent study by SimpleTexting found that 55% of businesses use text message marketing with their…

What is the role of A/B testing in optimizing SMS marketing campaigns for brands?

Sure, here is an article about the role of A/B testing in optimizing SMS marketing campaigns for brands: What is A/B Testing? A/B testing, also known as split testing, is a marketing experiment wherein you split your audience to test variations on a campaign and determine which performs better. This is a powerful tool for…

How many brands use SMS marketing for limited edition releases and sales?

SMS marketing is a powerful tool that can be used to reach a large audience and drive sales. It is especially effective for limited edition releases and sales, as it allows brands to create a sense of urgency and excitement. A study by Customer Engagement Insider found that 98% of people open text messages, and…