Ethical Choices in the World of Social Media: How to Shape Socially Responsible Actions

Social media is our everyday life, blurring the lines between the virtual and real worlds. From checking the news in the morning, through sharing photos, to engaging in discussions or events. In social media, we not only consume available content, but also create it and in this way influence the reality around us. But do…

Tax Reform: Senate Approves Reductions and Exemptions for the Real Estate Market

Senator Eduardo Braga’s (MDB-AM) opinion on the regulation of the Tax Reform brought important changes to the real estate market. The text, presented this Monday (9), benefits landlords and real estate transactions by expanding discounts on Value Added Tax (VAT) and creating new exemption bands for individuals. Tax Reform: Senate Approves Reductions and Exemptions for…

Do you know the “fried fish” real estate agent?

Have you ever heard of the “frifish broker”? This curious term came up in a conversation I had during a Real Estate Fair here in Espírito Santo, while I was providing consulting services. Among the brokers, I identifi a group that adopt a discreet posture, position a little far from the main service points. Intrigu…

Tools for brokers: Achieve complete rental management without bureaucracy

How technology makes real estate agents’ routine easier without weighing on their pockets Broker, do you want to manage your properties without any headaches? Today we will introduce you to four tools for brokers who want to free themselves from bureaucracy. Follow us! Discover the main tools for brokers In addition to the sales, negotiation…

Transform your Real Estate Agent Team into a High Performance Team

In the real estate market, the difference between success and stagnation often lies in the preparation of the team of real estate agents. After all, they are the front line of the business, responsible for winning clients, closing deals and representing the brand in a professional manner. However, many managers underestimate the impact of a…

Precautions when selling a property without a real estate agent

Precautions When Selling a Property Without a Real Estate Agent: The Disadvantages and the Importance of a Specialist Selling or renting a property without the help of a real estate agent may seem like an attractive alternative, especially because of the savings on commissions. However, this path involves several risks and disadvantages that can compromise the security…

Transform your Real Estate Acquisition with Strategies that Work

Capturing quality properties is one of the biggest challenges for real estate agents. But what if you could learn directly from those who understand the subject? On December 11th, at 3 pm , an exclusive live session for subscribers will show you how you can transform your approach to capturing properties, making it strategic, efficient and highly profitable. If…

Real Estate Agents: How to Help Clients Find the Ideal Property for 2025

The year is coming to an end and buying a new property may be on many people’s list of goals for 2025! In most cases, it’s too late to start the year in your new home, but you can start preparing to achieve this goal in 2025! As a real estate agent, you know that…

Understand the causes that influence the devaluation of a property

When assessing the value of a property, some factors contribute directly to its appreciation, such as a good location, pleasant views and an impeccable state of conservation. These elements are essential to guarantee comfort and peace of mind to potential buyers. However, it is equally important to pay attention to the aspects that can lead…

Precautions when selling a property without a real estate agent

Precautions When Selling a Property Without a Real Estate Agent: The Disadvantages and the Importance of a Specialist Selling or renting a property without the help of a real estate agent may seem like an attractive alternative, especially because of the savings on commissions. However, this path involves several risks and disadvantages that can compromise the security…