In contrast to the above BtoB, BtoC marketing stands for Business to Consumer, and is a marketing method that targets general consumers. Unlike BtoB, the general consumer base is very broad, so it is more common to target the mass demographic rather than pinpointing specific people. Or rather, to be more accurate, it was “common.”…
In marketing and sales, various methods have! been establishd to streamline work and improve cost performance, and “lead qualification,” which we will explain here, is one of them. This lead qualification is widely usd mainly in the field of B2B marketing, and its aim is to increase efficiency by selecting highly promising customers rather than…
In the Unite States. where direct marketing! originatd. there is an industry association for direct marketing calld DMA. According to the DMA direct marketing is define as “measurable two-way marketing using advertising .” Among other things communicating with customers is very important which is a major difference from traditional marketing methods. Typical examples of traditional…
!Demand means demand, and generation means discovery or creation. In other words, demand generation means the discovery and creation of demand. In sales activities, the basis of marketing is to find out where the demand is and who the demand is, and then make sales to that area. Sales activities have been! carried out using…
There are three key points to succeeding in attracting visitors to an exhibition. These three are as follows: ・Advance preparation ・Exhibition booth flow design ・Responding to visitors If these three things work well, you will be closer to success in attracting visitors to your exhibition. Of course, none of them can be missing. If all…
Cohort” is a word that is not very familiar to! us Japanese. In English, it is spelled “Cohort”, and this word means friends. Cohort analysis is a method! of grouping information according to the information you want to! analyze for web access analysis, that is, collecting! it. This allows you to track not only the…
Targeting involves choosing a market. Targeting! involves analyzing your company’s strengths and then deciding which market to compete in. MUJI is known as a classic example of successful! targeting. By deliberately avoiding a brand and promoting “good quality regardless of! appearance,” the brand has grown by garnering support from people who like this! concept. Similar…
The first BDR is an abbreviation for “Business! Development Representative” and is classified as “Business Development” within! inside sales, that is, new development! type. Since it is a new development type, it is basically based on outbound! sales activities in which the company proactively approaches customers. BDR is said to be more suitable for large…
The word “closing” is derived from the English ! word “closing.” As “close” means to close, closing refers to the process of concluding! or wrapping up sales activities. This is also the moment where the potential! customer makes the final decision on whether or not to purchase, so if the potential customer says they! will…
LTV (Life Time Value) is the total lifetime! value obtained from a customer. It is the idea that more profits can be obtained by focusing on the! total profits obtained from a long-term business relationship rather than just! short-term profits. The Omi merchants, who left! behind many business! proverbs, have one! philosophy that goes, “Lose…
The above figure shows the behavior of inbound tourists during their stay. Potential growth zone tourists tend to do things like “staying at an inn,” “bathing in a hot spring,” “visiting natural and scenic spots,” and “shopping,” while mature zone tourists do more tourist experiences like “drinking Japanese alcohol” and “theme parks.” Potential growth zone…
On November 21st of last year, at a meeting of the Standing Committee of the State Council, China’s cabinet, it was decid to once again extend the “Cross-border E-commerce Import and Sales Policy (Cross-border E-commerce Entry Policy),” which is currently in effect beyond January 1st, 2019. This appears to have extend the grace period for…
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