In some cases, Google will use schema markup on your page to add additional functionality to your site’s SERP listing.
These features are called rich snippets. (They are sometimes called “rich results.”)
They give your site extra space in the SERPs, which can increase your CTR Target Rich Snippets with Schema Markup.
Rich snippets include things like
- Sitelinks
- Comments
- Recipes
- Frequently Asked Questions
Here is an example of a rich snippet:
How do you get them?
The main way to influence your special database likelihood of getting rich snippets is to implement schema markup on all relevant elements of your page.
Schema markup is additional code added to your site’s HTML that helps search engines better understand the content of the page.
Markup describes the elements of your page in a structured data language that is easily understood by crawlers and robots.
It looks like this:
Follow this guide to optimize rich snippets .
In some cases, you can enable add-ons and functionality sitelinks (additional links to landing pages on your site or sections within your page) without schema.
Try adding an index.
Having a structured table of contents that lists (and links to) each heading or section on the page can make sitelinks appear.
It also improves the readability of your content and user experience (UX) .
6. Optimize the page URL
Your site and URL structure appear in the SERP listing along with your page title and a meta description. And it can affect your CTR.
The path of the page that appears in the SERPs typically follows the URL structure of your site.
So, if your URL is: example.com/blog/blueberry-cake .
So the URL in the SERP would probably show up as: Example.com > blog > Blueberry Pie .
But if the URL is Example.com/blog/category/10/gibberish/blueberry-pie .
So the URL could be Example.com > blog > category > 10 > gibberish > Blueberry Pie .
It’s not very pretty, is it?
Optimizing your URL and site structure can improve the way your ad appears. Plus, it has additional benefits for SEO and user experience.
7. Target long-tail keywords
You can improve your organic CTR by adjusting your SEO strategy.
We know that your ranking is one of the most important factors.
Therefore, if you achieve canada cell numbers a higher position in the SERPs, you are likely to see a higher CTR.
But how to get a better ranking?
One strategy is to focus on long-tail keywords . These are keywords that typically have lower search volume than short-tail keywords (or “head terms”).
But they also tend to be less competitive.
For example, instead of trying to rank for “blueberry pie,” you might decide to target “blueberry hand pies” or “blueberry mini pies Target Rich Snippets with Schema Markup.”