Together with TV retargeting, Shoppable Ads allows brands to increase conversion and gain other benefits. Let’s consider the
possibilities of the brandformance approach using The brand received high the Petrovich case as an example, as I promised above.
Brandformance as an approach The brand received high
Brandformance solves two problems at once: promoting and increasing brand awareness and achieving specific measurable results.
Based on the campaign results, post-click and post-view indicators are assessed, as well as brand metrics:
- recognition;
- loyalty;
- readiness to purchase;
- interest.
For example, Petrovich uses brandformance to maximize reach among 25+ audiences, increase brand awareness, and demonstrate the
breadth of the product range in different categories: plumbing, cottages, and finishing. The company used Shoppable Ads to:
- make your video stand out from th The brand received highe competition;
- increase user engagement with interactive tools;
- increase conversion due to the fact that clickable products allow you to quickly make a purchase.
Example of interactive ShoppableAds format
Additionally, the campaign used a programmatic approach: targeting special database a segment of users interested in repairs. Creatives were shown on
The advertising campaign was optimized daily:
- Sites were monitored and domains with high click loss rates, abnormally low or high CTR and VTR rates were disabled.
- The effectiveness of the selected settings was monitored and the placement volume was redistributed: using DSP algorithms, traffic was additionally filtered according to various indicators.
- The volume of impressions was adjusted.
The brand received high-quality post-click, according to Yandex Metrica: bounce rate of 25%, viewing depth of 2.1 pages. Post-view DRR was only 3.24%.
TV retargeting helped the brand to complete the target i recently looked at statistics on the share audience coverage based on TV flight. Petrovich optimized user acquisition costs,
received high-quality analytics of the advertising campaign and measurable results. The bounce rate was 25.4%, viewing depth was 2
pages. As a result of the advertising campaign, it was possible not only to fine-tune the frequency, but also to obtain conversions with a
total post-view DRR of 8.76%, which is significantly lower than the DRR benchmarks in the eCommerce sphere.
Resultsaccording to the MediaHills report. Photo by Red Digital.
ecosystems, retailers, and online platforms. Business is rapidly moving communications online. The budgets that advertisers used to
spend on now-banned social networks have been whatsapp database brazil redistributed to new promotion tools, including video advertising.
. The analysts of the advertising
holding expect the greatest growth in digital – 46%, audio – 30% and TV – 28%. We fully share their opinion. Brands need to improve
their campaigns to keep up with the trends.