– Popular prices : the previous own brands have allowed it to progressively lower prices, maintaining a good level of quality, it has been increasing the variety of products of its own brands, offering a different and segmented price, from the most affordable, to prices that are at the level of the most famous brands, with which it competes
Decathlon French group store salespeople are generally
students or recent graduates , and for them, working for the sports giant is a way to pay their way without having to commit to a long-term contract, as it is often their first mexico phone number library contact with the world of work .
– Internationalization : to internationalization. Since the 1990s, they have continuously opened new stores in Europe, America, and Asia. They have 170 stores in Spain and more than 1,200 stores worldwide.
– Ecommerce : Online sales have also become modern sales support: 1990s a key channel for achieving such strong results, and the services offered through their website—free shipping on orders over 50 euros, free exchanges and returns, in-store purchase and collection, etc.—have made e-commerce a key source of income for Decathlon.
The location of their stores
is another of the factors they take most into account. They are usually located in shopping centers , where they ensure a constant flow of potential customers, but they have also opted for city centers and busy streets in some peripheral neighborhoods of large cities, as is the case in Madrid and Barcelona.
– Innovation: They have made innovation their leitmotif, launching new products and different designs of sports accessories, thereby clearly differentiating themselves from their .
– Advertising : both traditional television america email advertising and social media are essential to Decathlon’s strategy to remain a benchmark for athletes. Therefore, communication through Twitter, Facebook, YouTube, with newsletters , and thanks to content marketing , as they have 22 thematic blogs per sport, is a pillar to convince their customers to continue using their products.
Decathlon has become a reference for athletes around the world , and especially for its competitors, who, with the arrival of the French giant in Spain 25 years ago, got their act together and began to improve the service they offered their customers, so as not to lose them and make them buy from their great enemy.