Another reason why some companies think Google ads don’t work is because they’ve tried it, spent thousands of dollars, and seen no results. Tips to Improve Google Ads Performance . Google ads require careful targeting and attention to detail. Becoming an expert in Google ads takes overseas data time and experience.
1. Use specific, relevant keywords
Testing and adjusting based on results is part of the strategy of most companies starting out with Google Ads. And it’s a great strategy if you know what you’re doing. Tips to Improve Google Ads Performance . Starting with very broad keywords will likely quickly exhaust your budget with minimal results.
Broad keywords often result in your ads being shown to the wrong audience. You may not realize that there are many different ways to search. For example, if you own a local pharmacy, you wouldn’t want to show up for “pet pharmacy” in search results. But if you broadly target the term “pharmacy,” you’ll show up for that search term.
Take the time each week to review the key terms your ad is showing for and add negative keywords or change broad keywords to more specific ones as you learn more.
When entering keywords, you have four match types to choose from. These are:
- Broad match, which is the integration with other tools default setting in Google ads, means that the words in a phrase can appear in any order or configuration.
- Modified broad match gives you a little more control over your keyword selection by allowing you to put a + sign in front of any word in your keyword phrase to ensure that the word is not omitted from the search query. For example, if you use the term “red +hat”, the search query must include the word “hat”, but not necessarily in the order “redhat” in that particular orientation.
- Phrase match ensures that queries will include the keyword phrase you’re targeting in the exact order you’ve targeted it. So now your keyword phrase “red hat” can’t include “red coat and hat” because that phrase doesn’t contain the words “red” and “hat” as you specified in your keyword targeting.
- Exact match keeps keywords exactly as they are written. It is the most targeted way to run Google ads, but in some cases it can be too specific, which can lead to fewer clicks.
2. Run relevant ads
To determine your customers’ intent, you need to think about it first. Then you can build your ad copy to match that intent. You should tailor burkina faso business directory your headline and ad copy to the keywords you’re targeting. But don’t just stuff these content areas with keywords. Instead, think about the pain points your prospect is experiencing, and then add keywords as needed.
So think like a customer first, then add keywords. You should do the same with the rest of your marketing copywriting. Keywording should never take precedence over customer communication.
3. Analyze your quality score and find ways to improve it
Your ad’s Quality Score is very important because it determines where your ads will be placed. Ads with a higher Quality Score get better placements, especially when there is high competition for the keywords you are bidding on.
Ads with a low Quality Score simply get fewer viewers and lower conversion rates than ads with a higher Quality Score.
4. Optimize the landing page your ad leads to
When writing copy for Google Ads, don’t forget about the landing page. The content on the landing page is just as important as the ad copy. You want to leave a positive impression after the customer clicks the button. Consider how well the content addresses the pain points or needs addressed in your ad copy.
There should be a smooth transition between the ad copy and the landing page content. Gaps between the two will result in lower conversion rates.