Mental triggers are external stimuli applied in copywriting to stimulate emotions and feelings and to encourage people to do what is desired or to make a decision! for example! to purchase.
Therefore! mental triggers are powerful resources when applied to copywriting texts! as they access readers’ emotions and sensations to persuade and convince them to make a decision or! at least! think more deeply about the content read.
See below 5 examples of the main mental triggers applied to the copywriting technique:
Reciprocity
The concept of the mental trigger of reciprocity is understood as the act of responding to an action perceived as cayman islands phone number library with another action that is also positive .
For example! you can make a free e-book on digital marketing available to visitors to your company’s landing page! or conversion page ! in exchange for providing some data ! such as their email address.
Social Proof
The social proof trigger is a resource widely used in persuasive writing because it proves make sure there are enough the behavior of a group of people that taking a certain action is safe! recommended! beneficial! etc.
When a company reports the number of people who purchased a certain product or service! or displays testimonials from satisfied customers ! it is using the mental trigger of social proof.
Authority
Applying the authority trigger means supporting and substantiating the copywriting content using czechia businesses directory from experts in the mentioned area! scientific evidence! studies! research! etc.
You’ve probably seen a commercial or advertisement for toothpaste or toothbrushes with testimonials from dentists! right?
Scarcity
The mental trigger of scarcity is capable of awakening in the reader of the copywriting text a sense that something must be done quickly to prevent an opportunity from being lost .
Therefore! it is quite common to see stores advertising “the last units” of a product! or establishing a deadline for customers to take advantage of a discount on the price of an item or service.