If you roastery want tell them:
“Five tips for better coffee” or something like that,
that won’t get them out of their reserve.
You won’t win any prizes for that.
No one will bother to enter their email address.
Or no idea
“10 great coffees you didn’t know existed.”
This is nice for consumer magazines or something like that or for German department stores.
You can then do a little report about great coffee from India or something like that.
But a roastery already knows about coffee.
They know how coffee works.
They are very good at their business, so they know everything about coffee.
For this reason,
But how can roastery want I lure them?
The area they are not yet very good at is marketing and making money.
Where I then say, for example, industry reports on how you can increase your ROI , how you can get customers online and how you can be found better locally and have more authority in your city.
I would put together a kind of report, including industry figures.
Of course I would do a lot of research.
Many freebies, lead magnet offers are very lazy, they don’t make the effort.
They cobble it together quickly and hope it works.
Here at these roasteries, yes, that doesn’t work.
They already have an idea.
You can’t fool them.
That’s what I always say anyway:
Never try to special lead rip off your readers.
The reader is always smarter than you think.
Therefore, always be honest , transparent and put in a lot of effort.
Then I would put the whole thing together.
They would download this report.
What then?
Then they roastery want would think:
Wow, yes, everything Walter is saying makes sense.
I can do online marketing , I can do content marketing even as a roaster.
(Worth reading: The 1,000,000 € Content Marketing Strategy for Entrepreneurs )
I can do local SEO , I can do online SEO for the entire German market and so on.
Then they think:
Wow, that’s a lot of work.
Then I the ampelmännchen, icons of berlin’s pedestrian crossings. come and make the offer and say:
Hey, I’ll betting email list accompany you.
Here I am
I enjoy it
I will accompany you in implementing the whole thing.
That means I am giving away this knowledge for free.