What is the difference between BDR (outbound) and SDR (inbound) in inside sales?

The first BDR is an abbreviation for “Business! Development Representative” and is classified as “Business Development” within! inside sales, that is, new development! type. Since it is a new development type, it is basically based on outbound! sales activities in which the company proactively approaches customers.

BDR is said to be more suitable for large companies! because it aims to build business relationships after setting targets and studying! them. Although there are only a few large companies, and the decision-making! process tends to be long and complicated, they account for a very large proportion of the economy, and yet they! have the advantage of being able to charge a high averag! customer price.

In order to capture such large companies, it is necessary! to narrow down your target and proceed strategically, so utilizing BDR, an outbound inside! sales method, is effective.

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What is SDR (inbound)?

The other SDR stands for “Sales Development Representative,” and is classified as a response type compared to BDR.

This is a method in which the inside sales department takes an appropriate approach to leads (potential customers) acquired online, such as through inquiries about information provided through web content or requests for materials, or offline, such as through exhibitions and seminars.

Since sales activities start with proactive action from the lead, the other party has a high desire and interest in purchasing, so SDR is an approach that is well suited to inside sales. Most people probably think of SDR as inside sales.

While the BDR mentioned above is effective when what is baidu listing ads? targeting specific large companies, the SDR is said to be more suitable for small and medium-sized enterprises. We will explain why the SDR is more suitable for small and medium-sized enterprises in the next section, including the differences between the two.

Key Differences Between BDR and SDR

I would like to clarify the differences between BDR and SDR item by item, including a review of what has been explained so far.

Differences in purpose
The first difference between BDR and SDR is the purpose. BDR has a specific “company with which they want to build a business relationship” and takes measures to capture that company. On the other hand, SDR cannot start unless there is some action such as an inquiry from the lead, so the target is “unseen companies”.
First of all, the purpose is different between BDR, who has a specific company to persuade, and SDR, who works to expand business relationships regardless of the party.

Target Differences
BDR, which deals with specific companies, often targets large companies. There is a method called ABM, which involves carefully studying a specific target and then approaching them with a strategy that is developed from that, but since BDR has a specific target, it is necessary to act strategically using ABM.
On the other hand, SDR mainly deals with small and medium-sized companies, so if there is an action from the lead, such as an inquiry or a request canada cell numbers for information, they will begin to act on that, so their target and starting point are different in the first place.

Differences in methodology

BDR is outbound and SDR is inbound, so their inside sales methods are the exact opposite. In particular, when conducting outbound sales like BDR, ABM, which involves carefully researching the other party and formulating a strategy, is important, but SDR cannot start without an action from the lead, so the other party is undetermined at the marketing stage. Therefore, ABM is not utilized, and there is a big difference between BDR and SDR in terms of their methods.