All brands want to be top of mind for individuals! due to the importance of belonging to this category of items so closely associated with a specific sector! which is why today I’m focusing on this very special term in marketing .
What is practical examples Top of Mind?
Top of Mind or Top of Mind Awareness ! TOMA! is an English expression that refers to the brand or product that first comes to the consumer’s mind when thinking about a specific industry! that is! the positioning of a brand in the consumer’s memory.
Being in that ranking is essential to pakistan phone number library be positioned in the mind of the individual! even for a product or service that has never been purchased! but that can be remembered thanks to the action of advertising or recommendation .
Even market-leading brands use all the tools and strategies at their disposal to stay in the consumer’s mind! even when the individual enters the purchasing process! whether in rapidly changing and complex customers an e-commerce store ! a supermarket! or a neighborhood store. When that brand is the one we take home! because we’ve bought it before! because it’s been recommended to us! or because we’ve seen it advertised! and it comes to mind when we go to buy a specific product category.
One of the classic examples
of TOMA is Coca-Cola in the soft drink category! as almost 90% of consumers!
Coca-Cola has worked hard and well on its brand positioning ! and not only has it been enough for them to be a leader in that product category! but they have also perfectly associated america email themselves with an intangible value! such as happiness! managing to be present at events where joy is something intrinsic! for example! at Holy Days parties and races.
I hope this reflection helps us change our own behavior on social media. It can often be really complicated due to haste or ignorance! but if we make small changes! we’ll achieve a more enriching and friendly experience in this environment.