The WhatsApp app needs no introduction. This instant messaging system, acquired by Facebook in 2014, is now used by more than a billion people worldwide.
WhatsApp Business is simply its “pro” side— designed to help brands set up their customer support, transactional communications, and marketing campaigns.
3 – Less intrusive advertising
WhatsApp marketing can be effective wordpress is open source because it quickly reaches contacts on a device they use all day long – their smartphone.
That said, people use WhatsApp primarily for private communication. Advertising on the same channel can be very intrusive. It’s a bit like the modern equivalent of cold calling, a form of advertising that just about everyone hates.
Conversely, consumers are accustomed to receiving commercial emails. In some email services like Gmail, these arrive in separate tabs (“Promotion”), allowing users to choose when they want to interact with their favorite brands.
We therefore recommend using email for sales prospecting and especially using WhatsApp for customer support or notifications that your contacts are already waiting for.
4 – More reports to analyze
While WhatsApp offers a number of reports, a who is an expert in enforcement proceedings? solution like Brevo allows you to analyze many more KPIs. Not only click-through or open rates, but also geolocation visualization or a heat map to determine which links your contacts clicked.
And more reports mean more opportunities to optimize your future campaigns!
5 – More complex automation scenarios
On WhatsApp Business, automation options remain limited, especially if you don’t use the API version. Email marketing, on the other hand, allows you to set up highly complex automated campaigns.
Go further : discover our many marketing saudi data automation features .
With Brevo, you can for example create:
Conclusion : WhatsApp Business is a great way to quickly engage with your customers, in a space where they’re already used to communicating with their loved ones. The solution is best suited for customer support, feedback collection, surveys, transactional marketing, etc.
But you can also create real WhatsApp marketing campaigns .
Brevo offers a WhatsApp Campaigns feature that lets you send WhatsApp campaigns just as easily as email or SMS campaigns. Simply create an account and get started !