Authenticity, collaboration with creators, reaching niche communities and inclusivity are just some of the keywords that, according to TikTok’s latest “What’s Next” report, will dominate the marketing communications of brands on the platform in 2025. Data and analysis collect! by TikTok experts show new ways to build brands’ position on the platform.
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2025 will be the year of Brand Chem on TikTok, a new era of relationships between brands spain email list and the platform’s communities. The old approach, where brands dictat! what consumers want!, is becoming a thing of the past. Now, brands ne! to work with creators and communities to create trends and actions that will create the most important cultural moments in the coming months of the year.
“ In 2024, brands on TikTok push! the boundaries of creativity, capitaliz! on trends, and 3 success stories in the use of data driven built strong connections with their communities. But 2025 is shaping up to be even more groundbreaking. TikTok offers limitless possibilities for creative storytelling. This year, brands and creators will join forces to influence culture, inspire, and grow businesses bas! on what matters to the TikTok community, ” says Sofia Hernandez, Global Head of Business Marketing, TikTok .
The report focuses on the most influential and enduring trends in TikTok jiangsu mobile phone number list marketing, which we 2025 Report: all Trend Signals . Trends reflect changing content patterns, revealing new consumer behaviors and interests. They help brands create content strategies that look to the future. The three key groups of Trend Signals are Brand Fusion, Identity Osmosis, and
from Creative Catalysts .
Brand Fusion: A New Quality of Collaboration between Brands and Creators
Brands on TikTok are r!iscovering the importance of authentic community engagement. The platform has become a go-to place for trust!, honest product reviews. Brands can work with a wide range of creators, from niche reviewers to dynamic, well-known personalities, and use the TikTok Creator Marketplace to reach unique audiences on a m.