The modern concept of insurance may have started in the 17th century , but consumers and their decision-making processes have changed drastically over time. With the power of the Internet at their fingertips, modern-day consumers are now more informed than ever before. Before making a purchasing decision, they thoroughly research the various plans, read reviews about different providers and seek advice from their close circles. Insurance companies need to adapt to this changing process and target their consumers at every stage of the customer journey.

Digital Marketing for Insurance Companies: The Comprehensive Guide

In this sense, digital marketing offers a great opportunity for insurance companies. In this guide, we cover the most effective strategies and methods that can be applied to succeed in the field of “digital marketing for insurance companies”. We’ll cover a variety of topics including Thailand Phone Number List content marketing, SEO, PPC, social media marketing , email marketing, customer referral and loyalty programs, partnerships, and affiliate marketing. If you’re ready, let’s start.

A Comprehensive and Performance-Based Website

For insurance companies, a website is more than just a tool for the brand. Consumers often do extensive research when deciding which insurance company to work with. According to Bain & Company’s Insurance Behavior and Loyalty report, more than half of all insurers choose their insurance company by researching on digital platforms.

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You should have a website that is user-friendly and easy to navigate. You should also ensure that pages contain calls to action and encourage purchases. Optimizing your website with strong SEO techniques is important to increase organic traffic and gain greater visibility. In particular, local SEO techniques (taking part in services like Google Business Profile) help your audiences learn more about your brand and services.