If you work with SEO strategies, you already understand the importance of using keywords to achieve better organic results. But have you been making proper use of so-called branded keywords ?
Branded keywords are keywords related to your brand, product or service. They offer incredible content ideas and can bring your company even closer to your customers and improve sales indicators.
By identifying the words that are connected to your company, you can develop more targeted blog posts, social media posts that quickly answer users’ questions, and even create live broadcasts and webinars that delve deeper into some issues that may be blocking customer conversion.
And it’s not just online, you know? If your store has a physical space, branded keywords can provide insights to improve in-person service and optimize customer relationships.
How to find these branded keywords?
Well, Google offers different ways to help you find the most important branded keywords for your business. Check them out:
Google Autocomplete
Do you know when you type a word into the Google search field and the system completes it with an expression or more whatsapp number list words? Try typing in the name of your company, product or service to find out what words come next.
They reveal how people search and can help you understand how your audience relates to your brand, product or service. In addition, of course, you can take advantage of the insights that these expressions will bring!
Keyword Planners
Search engines show you much more how to change session timeout in google analytics? just the search volume for a given keyword. The Keyword Variations or Related Terms section is a goldmine for those looking for content ideas and wanting to know how people contextualize the keyword in question.
Google Alerts
You can ask Google to inform you uae phone number the name of your company, product or service is mentioned. All the content that arrives in your email can help you get a broader view of what is being talked about and, from there, make the necessary refinements in your strategies.