But I quickly realized that most people who engage in creative writing do so only as a hobby .
You don’t want to and ca n’t spend any money.
You want to pass the time has money and just write something nice on the side.
On the other hand, I noticed that my articles on topics such as blogging , online content and headlines were getting a lot more clicks.
So I decided to change my target audience without changing my actual topic.
So Schreibsuchti became not a website for hobby authors, but a website for people who want to earn money by writing:
bloggers, content marketers, non-fiction authors
And also authors.
The big difference:
These people have money and are willing to invest it in tools, software and knowledge.
This means for you:
You don’t have to sell your soul and move into an industry you don’t like because that’s where the “big money” is.
In most cases, it is special lead enough to simply adjust the target group slightly.
Also, it is very dangerous to go into an industry that you don’t understand or like, because enthusiasm is very important.
I didn’t change my target audience out of nowhere because at that point I was already a professional blogger who wrote articles, press releases and newsletters for other websites and companies.
I then began to pass on this knowledge and built up a wealthy target group of professional writers who were willing to invest money to become better, to write better, but also to earn more money from writing.
Now to you:
Answer these two simple questions to roughly define your target group.
What industry am I passionate about?
Yes, you see, enthusiasm is important.
For me, for the ampelmännchen, icons of berlin’s pedestrian crossings. example, the industry is writing.
That is, who are the “players with money” ?
Yes, for example b2c lead without money are:
Hobby authors, students and people who only do this on the side.
With money it is people:
Those who do it full-time: professional marketers, bloggers, freelancers and non-fiction authors.